SEPT 12, 2017
Nikkie de Jager of Nikkie Tutorials and L’Oréal’s Maybelline have joined forces to create a new online series called I Make Up Like This, due to launch in October. Building on the success of Nikkie’s The Power of Makeup! Videos (580m views and counting!), this 10-part series will explore a range of beauty looks currently trending on social media.
Its unique selling point? Last week marked the close of a competition to track down 10 US-based micro influencers to take part in the show – each will play co-host to Nikkie in one of the episodes of the YouTube series. To enter, bloggers had to have at least 5,000 subscribers on both YouTube and Instagram. Search the hashtags #maybellinecontest and #mnyitlook to check out the entries!
Trend forecaster website WGSN reported: ‘For Maybelline, such an initiative helps it reach out to makeup shoppers who don’t have the direct contact with brand representatives in the same way higher-end product ranges with their own in-store staff can offer. For De Jager, the benefits are also obvious, even though the company hasn’t revealed any financial details. But also key beneficiaries will be the ten winning micro-influencers. they’ll get massive exposure and are likely to see a jump in their own follower numbers as a result.’
With over 1,000 tagged posts on Instagram, it looks like the judges will have quite a job on their hands. Here are some of the most popular…
MUA Giulianna Maria’s Mermaid Tail Liner, using a range of shadows alongside Maybelline’s Ultra Liner.
Juan’s glowing look uses Maybelline Master Precise Ink Metallic Liquid Liner in Black Comet with gold highlights.
Yu’s starry-eyed look comes from wanting ‘to do something fun and colorful!’ It combines glitter-based shadow with Maybelline Graphic Liner.
The winners will be picked this week and flown out to NYC to film with Nikkie later this month.
Did you enter the contest? Share your links in the comments!
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