What will 2018 bring for influencers?

What will 2018 bring for influencers? #ipsyOpenStudios

DEC 26, 2017:

If 2017 was the year of influencer marketing, 2018 is set to solidify its place within the industry – at least that’s what Forbes is suggesting in its article on The Influencer Marketing Trends That Will Dominate 2018. Looking to top influencers and marketing thought leaders for their predictions, the New Year certainly looks promising. Here’s what some of them had to say…

Rachel Levin – Beauty Blogger

‘I believe that it will be rare for any brand to launch a campaign that doesn’t involve at least one social-media influencer. The trajectory is going to grow steeper and steeper as more and more small companies are starting to do things in this new way: social media.’

Erika Costell – Lifestyle Blogger

‘The quality and production value of integrated content will be enhanced in 2018. Now that there are more and more mediums for content every day, our viewers are expecting a higher production value; some sort of juxtaposition of normal every day or bedroom vlogs, mixed with Hollywood sets, where there is still room for a personal element in the content.’

Murray Newlands – Entrepreneur, investor, business advisor, and marketing guru

‘As more advertising dollars move to influencer marketing, 2018 will be the year where brands truly start to look beyond likes and follower counts and begin to focus on engagement… and to try and look beyond the post to what the influencer actually likes and what their day is like.’

Cynthia Johnson – Entrepreneur, marketing professional, author, and keynote speaker

‘Brand ambassadors will be necessary. The rise in personal branding will also continue to be more important. The use of micro-influencers will continue to rise. Finally, I see live video or real experiences, being the ideal way to consume content and work with brands.’

Kimberly Perplies – Senior Director of US Digital Talent at James Grant Management

‘[This] will be the year of the daily vlogger. Consumers have more choices for digital content than ever. The creators that can get viewers tuning in every single day will be the ones to lock down for strategic brand partnerships.’

Scott Fisher – Founder of Select Management Group

‘Brands will continue to look beyond integrated social content posts and partner with creators, or influencers, in more meaningful ways as long-term spokespeople and licensing partners.’
Meanwhile, in PR Daily’s forecast, it pits 2018 as ‘the year of the Instagram Story’, when ‘brands will get more specific about their social-media campaigns’ and ‘social-media managers will combat fake followers and artificial engagement activity’. Sounds like we’re off to an exciting start!


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