ULTA’s Fall Campaign is All About Embracing Beauty


August 21, 2018:

ULTA (in collaboration with ipsy) recently launched “Meaning of Beauty”, its exciting new fall campaign. The campaign is centered around the idea of what beauty means to every individual both on the inside and out. The theme is powerful in that it encourages individuality, embracing one’s self, and overall self-confidence and self-love. The campaign includes beauties of all ages, genders, races, shapes, sizes, and everything in between, including some of our favorites like Maryam Remias, Bianca Renee, Yesenia Hipolito and Ditya Belwal alongside some of our in-house creators such as Lynette Cenee, Roxette Arisa, and Madison Miller.

The hair and makeup looks that are featured in the campaign are just as bold and strong as the campaign’s theme and slogans (“Brilliant Bounce” and “True Colors”, to name a couple). This campaign is all about self-empowerment, embracing uniqueness, and loving your creativity through bold and vivacious colors and textures. The looks are all about embracing feeling beautiful, whether that’s a more natural vibe or an all-out glam look.

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