Tag Archives: beauty

CVS Health Takes A Stand Against Fake Beauty Ideals

JAN 23, 2018: This month, CVS Health made a major announcement, promising to stop altering beauty-related images on its products, online marketing, and in stores with immediate effect. What’s more, the organization will also aim to become more transparent about brands that use Photoshop to enhance their photos – for example, if ‘a person’s shape, […]

They Get It: Deck of Scarlet Has Influencer First Approach

DEC 7, 2017 We’ve been documenting the rise of influencer/brand collaborations for a while – just this year we saw MAC join Becca and Tarte, among many other names, team up with your favorite beauty influencers. Racked even ran a story back in February asking: ‘Are Influencer Collaborations Going to Save the Beauty Industry?’ Then there’s […]

Say hello to Hush and how to work with them

NOV 7, 2017: ‘Beauty for Everyone’ is the mission statement of the LA-based beauty company everyone’s talking about: Hush. The brand provides a new way to shop your favorite products and find new ones to fit your budget. They say: ‘If Snapchat and HSN had a love child’, Hush would be it. Here are our […]

Are you buying fake beauty products from your favorite retailer?

OCT 31, 2017 Amazon, Target and other reliable retailers are facing a common problem: counterfeit beauty products are finding their way into stores and onto shelves. Allure recently followed police officers part of the New Jersey State Police Interstate Theft North unit investigating the issue alongside a company called Allegiance Protection Group, who work closely […]

What brands and bloggers can learn from Fenty Beauty

OCT 25, 2017 Does marketing to everyone pay off? When your product encompasses an all-inclusive range of 40 shades of foundation and a variety of concealers and highlighters that work for all skin tones, there’s something about appealing to the masses that seems to really works. At least, that’s what Fenty Beauty has proved to […]

Halloween Hits: Trending beauty looks by your fave bloggers

OCT 10, 2017: With Halloween just around the corner, something wicked this way comes… ‘Pinterest and the fashion search platform Lyst has combined analytical forces,’ says QZ.com, to predict this year’s most popular looks. Here’s our top five, plus how to get them… Pennywise, the clown from It No surprise here – the new adaptation of […]

Influencers reveal the price of their beauty routine and it’s a lot

OCT 4, 2017 Actress, Shay Mitchell hit the headlines this week after posting a video revealing that her everyday makeup routine includes nearly $600 worth of products, and now over 3.6m people have followed her step-by-step, non-professional tutorial. So what’s in her bag? Shay’s faves include CoverFX Contour Kit, Nars Radiant Creamy Concealer and Graftobian […]

How much beauty content is really fake news?

SEPT 26, 2017: In our so-called ‘post-truth’ society, it can be difficult to differentiate between what is real and what is fake. The World Wide Web was a part of its creator Tim Berners-Lee’s vision of ‘universal connectedness, [a place where] an individual could suddenly situate themselves within a global network, crossing geographical, temporal and cultural […]

Are these award-winning brands the future of beauty?

SEPT 21, 2017 Ahead of this month’s first-ever Beauty & Money conference, a selection of beauty-related businesses has spotlighted by a panel of industry leaders for their commitment to innovation. What’s interesting is that the smaller names have become the biggest players. ‘Today’s beauty consumers are looking for what’s next, and that gives these companies […]

Trending Now: Opposites are attractive in beauty

SEPT 20, 2017 Beauty influencers and makeup artists alike are turning things around – literally. It is the best time to try the opposite of what you’re used to, switch up the focus, and experiment with the upside down. These are the top three looks to love right now. In the Negative Space Cat Eye Getting […]

From online to on screen, the YouTube stars making it on TV

AUG 31, 2017: Get set for a September full of flat-screen fun! These are the beauty television shows to look out for next month – and beyond. American Beauty Star Lifetime is the network behind this September’s must-see reality TV series, American Beauty Star, in which 12 contestants, from YouTube influencers and beauty lovers to expert […]

Why you need to know about the rise of ‘Clean’ beauty

AUG 22, 2017: As demand for more nontoxic beauty products increases, what does ‘Clean’ really mean? In July, Business of Fashion’s beauty columnist asked the questions at the forefront of this growing movement in the beauty industry: ‘What’s in our products? How are they made? Who do we trust? What can we believe? What’s marketing, […]

4 Lip art trends that slay Instagram all day

AUG 15, 2017:  It’s all about pucker power this year, as beauty influencers from vlogger, A Hearts Desires to high-fashion makeup artist Val Garland have been taking lip art to a whole new level! Here’s the lowdown on the latest trends to try… Marble Teen Vogue reported on this stunning stone-effect art back in April, […]

Out of this world: Beauty inspo from couture fashion week 2017

JULY 27, 2017: In need of some out-there inspiration? Lucky for you, we’ve rounded up the most experimental beauty looks from the haute couture shows made for maximum impact…   Image Credit: @whatsupwilmington   Flower Girl Floral decorations have been a big deal this year (remember succulent nail art?), and with festival season in full […]

3 Brands Helping Beauty Startups Become a Success

JULY 25, 2017: More and more brands are giving their money away… Bet that got your attention – but it’s not for just anybody. Fashionista explains: ‘The newest fad among large, profitable, well-known apparel and beauty companies? … They have adopted very like-minded incubator or accelerator-like programs for up-and-coming entrepreneurs.’ But what does that mean and […]

Trending Now in Beauty: #TBT Noughties Style

JULY 13, 2017: Ah, the noughties… The decade that gave us Britney and Justin, variations on The Rachel haircut, and The OC. While some may say there was a lot wrong with our early millennium icons, there’s also a lot to love – now we’re seeing a range of noughties styling tricks having a serious comeback. […]

Trending Now: Mercury Rising Makeup

JUNE 29, 2017: It’s getting hot in herre. As the summer season heats up, bloggers around the world are finding inspiration from higher temperatures. Here are our favorite trending looks causing the mercury to rise, whatever the weather – and our top makeup tips for when things feel like they’re reaching boiling point. Ice Cream What started […]

What’s My Name? Rihanna and the latest celeb beauty launches

JUNE 13, 2017: Spring saw a wave of celebrity beauty brand collaborations and announcements, from Chrissy Teigen’s Glow Face Palette for Becca Cosmetics to Dua Lipa’s unicorn-inspired MAC Cremesheen Glass lip gloss via Blue Ivy’s namesake line – and the news just keeps coming in 2017. On May 31st, Rihanna revealed on Twitter that she’d be […]

Vacation Vibes: Who to Watch for Beauty Inspo

JUNE 7, 2017: Have you booked a beach getaway or are you looking forward to a city staycation? Wherever you’re headed, it’s time to think vacation – even beauty creators have to take a break sometimes! Here are the creators you should be watching to get your summer beauty look sorted, from head to toe… Pastel-Perfect […]

Trending Now: EPIC Winged Liner

JUNE 6, 2017: The latest catwalk beauty look to take flight is all about Wings of Desire – in strictly epic proportions. But what inspired this retro-style throwback? Here’s our round up of the best winged-liner looks, from rock ’n’ roll on the runway to IRL on Instagram… Kabuki Cool: Louis Vuitton In a collection […]

Smashing Beauty Stereotypes: Who To Watch To Get Inspired

May 25, 2017 With Emma Watson winning the first gender-neutral MTV TV & Movie Award for Beauty and the Beast this month, it seems the mainstream media is questioning the gender divide. It’s worth noting that some high-profile awards ceremonies, like the Grammys, have never included gendered categories, but MTV has won accolades for pushing […]

Get Glued To Instagram’s Craft Beauty Trend

May 24, 2017 As glue-based beauty trends are sparking a new wave of creativity on Instagram, we look back at some of our recent favorites – from the passing fads to the ones sure to stick around. ‘Terrarium Eyes’ by Ellie Costello @makeupisart_x The UK-based, 19-year-old MAC Cosmetics MUA hit headlines around the world this […]

Underground Beauty: Secret Communities vs Bloggers

May 23, 2017 Are the days of unbiased beauty advice a thing of the past? While reports say that bloggers are trusted sources – Forbes highlighted that 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement last year – in the age of increasingly sponsored content and brand-funded collaborations, the legitimacy of creators […]

Trending Now: Feather Eyebrows Take Flight

May 9, 2017 Move over bold and busy brows, feathers are the new shape of things to come – that is, according to the beauty bloggers who are flocking to what Glamour’s Lipstick magazine is calling it the ‘Latest Polarizing Trend’ on Instagram. Parting brows horizontally down the middle is proving to be a provocative […]

Chrissy Teigen Collabs With Becca Cosmetics To Give Us The Best Glow Of Our Life

May 4, 2017: On April 13th, everyone’s favorite supermodel and TV personality Chrissy Teigen teased on Instagram that she was ‘cooking up something super special’ with Becca Cosmetics. The news rocked the beauty industry with editors and influencers around the world speculating what this ‘delicious’ highlighter would be like. Allure magazine’s Devon Abelman said the […]

The New Beauty App That Will Make Shopping For Makeup A Much Better Experience

APR 18, 2017: How do you choose the perfect foundation for your skin tone? From Cosmopolitan and Lauren Conrad to the artists at your local store’s makeup counter, beauty experts around the world have long attempted to answer this important question. Now, it seems taking a simple selfie could be the trick to finding the […]

Why it is time to try natural beauty products ASAP

April 11, 2017: The press is calling it The Clean Beauty Movement. We’re seeing a new wave in natural products in some of the USA’s biggest stores – just last month, Nordstrom added an entire natural beauty outposts (think no parabens, sulfates, or phthalates) in 46 of its brick-and-mortar stores, including Los Angeles, Dallas, Chicago, and Seattle, […]

Trending now: Prosecco flavored nail polish..Whaaaat?

April 12, 2017: Finally, a reason to feel less guilty about biting your nails! You might think that a French beauty brand would be behind this sparkling wine flavored, gold-colored new product, but surprisingly it’s Groupon that’s producing prosecco-infused polish. It does come with a caveat: the site warns that it is extremely flammable and […]

Is egg blending the new beauty hack to know?

April, 4, 2017: No, it’s not an early April Fools Day joke. Hardboiled eggs make for surprisingly good makeup sponges – that is, according to a variety of beauty bloggers, including Nadi at PopLuxe and Esther Gbudje aka houseofsienna. As part of a new series, Nadi invites his viewers to suggest random objects for him to […]

How Three Star MUAs Got Their Start In The Industry

MAR. 29, 2017: Some of our favorite makeup artists are also our favorite social-media stars! But how did they get started? In this industry, it is all about who you know and how hard you work… PAT MCGRATH @patmcgrathreal Named ‘the most in-demand makeup artist in the world’ by NY Mag’s The Cut, Pat McGrath is […]

How Beauty Brands Apply Their Learnings From Creators

MAR. 23, 2017: It’s official. Beauty brands are outnumbered by vloggers in YouTube beauty category searches by 14 to 1, according to a study by L2’s digital research team, which focused on organic visibility or naturally generated results. ‘[Brands make up] 2% of first page results across the categories we looked at,’ L2’s beauty associate […]

What This Season’s ‘Real Beauty’ Campaigns Mean For You  

MAR. 22, 2017: New year, new beauty campaigns, new direction. The biggest brands are rebooting their images by aligning themselves with more positive, inclusive messaging. But what does that mean for the industry and how should we react? ‘Because I’m Worth It’ is the instantly recognizable slogan of L’Oréal Paris. This year, that message has […]

Snail cream: The secrets behind the slime

March 14, 2017: If you have not already heard, snail cream is seriously stealing the beauty spotlight right now. It’s already a huge hit in South America and Korea, where it’s often so luxurious it’s laced with gold. And now that the K-beauty craze is officially sweeping the country – Nordstrom and Ulta have just […]

Everything You need to know about dumpster diving makeup hauls

FEB. 28, 2017: As the saying goes: one man’s trash is another man’s treasure. Literally. You will have already heard of food foragers (more fashionably known as ‘freegans’), but now the beauty dumpster diving trend is really taking off. While some have been living the dumpster diving lifestyle since the 1990s, in the last year […]

Tips and Tricks From the Beauty Pros at Fall 2017 NYFW

FEB. 21, 2017: New York Fashion Week wrapped just a few weeks ago, but we’re still thinking about the amazing beauty looks that walked down the runway in the Big Apple. Always experimental and a little bit edgy, NYFW makeup artists and hairstylists introduced new techniques we cannot wait to steal. Here are the tips […]

5 Beauty Products To Stop Spending $$$ On

FEB. 14, 2017: Here at ipsyOS, we’re all about trying new products and formulas, but when you’re just launching your blogging or vlogging brand, keeping a tightly edited makeup bag is better for your wallet. The following beauty products can be superfluous (we explain why below), so leave it to the beauty brands to give […]

How To Make Your Beauty Products Last Way Longer

FEB. 2, 2017: Truth: Cosmetics are expensive, and when you are starting out your beauty vlogging career, brands aren’t exactly showering you with free samples. You have to make the products you have last longer. Thankfully, we know how. Keep reading for easy ways to give your favorite beauty products a longer life. Mascara Mascara […]

Why We Love L’Oreal’s Newest Campaign Celebrating Diversity

JAN. 31, 2017: If you watched the Golden Globe awards earlier this month, you most likely saw the debut of L’Oreal’s newest campaign. Entitled, “Your Skin, Your Story,” the campaign promotes the brand’s “True Match” foundation and features women and men of all races and backgrounds. Though we’ve heralded L’Oreal’s stance on diversity on the […]

4 Winter Beauty Looks That Our ipsyOS Members Slay

JAN. 26, 2017: The start of the new year can meet new resolutions, goals and rituals, but it can also mean ruts. Smack dab in the middle of the winter, January can often stifle our creativity. Not to worry, your girls at ipsyOS are creating some amazing content, presenting beauty looks that are totally wearable, […]

5 Beauty Products To Upgrade Your January Detox Diet

JAN. 24, 2017: Too many indulgent holiday foods and too many sips of champagne can leave skin feeling gross and looking grosser come January. If you are already doing a diet detox, juice cleanse or dry January this month, why not extend the sentiment to your skincare as well, and try these five luxurious, detoxifying […]

5 Cult Favorite Dupes You Need in Your Life

DEC. 22, 2016: There are those certain beauty products that find their way into makeup bags and bathroom cabinets all over the world—they are cult favorites, and they usually come with an equivalent price tag. Thankfully, new beauty brands are creating nearly identical products and formulas at a fraction of the price. Whose got the […]

Hello Kitty Fans Rejoice! Check Out Her Newest Collab With ColourPop

NOV. 22, 2016: The celebrate Hello Kitty’s birthday, which took place on November 1, Sanrio pulled out all the stops.  The Japanese lifestyle brand released a collaboration with ColourPop cosmetics, and the range does not disappoint. Although unexpected collaborations always throw beauty fans into a tizzy, the quality of products can often be hit or […]

The Best in Beauty at Fashion Week Spring 2017

NOV. 1, 2016: How will we be making up our faces next spring?  Well, if the global fashion industry has its say, trends will be all about glittery lips, bold brows and even red eye shadow.  Keep reading for a full trend breakdown. Kenzo’s Disco Look Inspired by Studio 54, makeup artist Lynsey Alexander and […]

A Look Inside Karissa Pukas’ Make-up Bag

OCT 4, 2016: She is an adventurer, an entrepreneur and cuter than a button.  In her six years as a YouTube vlogger, Pukas has taken viewers on all her adventures, from moving to Australia, to starting to her own business SocialEyes Lashes, to getting a puppy (the adorable Lola), to moving back to her home country […]

The Best of Back To School Beauty

SEP 6, 2016: Notebooks?  Check.  Trapper Keeper?  Check.  New jeans?  Check.  Just when you think you are all ready for the back to school season, we’ve got a list of fall must-haves for every beauty blunder.  Take a look at our picks for the best of back to school beauty, recommended for the young and the young […]

Sneak Peek: The Too Faced x Kat Von D Collection

AUG 31, 2016: What’s Better Together?  Kat Von D and Too Faced.   The brands have teamed up for a Sephora-exclusive collection, out December 26th, but the details of the range are slowly trickling out, and we’ve got them all. The collection’s pièce de résistance is a gorgeous, heart-shaped magnetic eyeshadow palette, called the Better […]

How To Cure Dry Summer Nails With These 5 Polishes

AUG 17, 2016:  The dry summer air can cause havoc to your manicure, causing splitting, peeling and chipping, not to mention what it does to your nail beds and cuticles.  The next time you give yourself an at-home manicure, reach for the following products, for the ultimate in nail nourishment and care. Perfect Formula: Tough […]

Barnes & Noble Is Getting In On The Beauty Game

AUG 3, 2016: When we first found out that Barnes & Noble was moving into the beauty biz, we were interested to see how the retailer would create a unique experience, different from department stores, big box retailers and drug stores.  Well, Barnes & Noble did not disappoint.  Read on for four fun facts about […]

How To Get Festival Perfect Skin With These 5 Tips

JUL 20, 2016: Whether you’re headed to Bonaroo, Glastonbury or Lollapalooza this summer, festival beauty and skincare can always be tricky.  It’s too hot or too cold, too rainy or too sunny and too muddy or too sandy—the last thing you’re worrying about is taking care of your skin. To make the task easier, here […]

Bookmark this: how to know when your make has expired

JUL 14, 2016:  Spending $30, $40, $50 on a beauty product doesn’t seem like a bad idea at the time, but when you find out how quickly your favorite makeup expires, you may give those splurges a second thought. Before your next trip to Sephora, read our guide to product expiration. Foundation & Liquid Concealer […]

Top 5 Reasons To Be Wearing Sunscreen Daily

JUL 13, 2016: Sunscreen gets a lot of activity in the summer months, but many people forget about the essential beauty product for the other three seasons.  Not in the habit of wearing sunscreen on the daily?  You should be. Here are five reasons why. Sunscreen is for everyone If you have a dark complexion, […]

Do you feel the pressure to be perfect on social media?

JUN 22, 2016: Browse through Kylie Jenner’s Instagram and it’s hard not to get lip envy.  After all, they are the lips that launched a thousand lip kits.  But is the pressure to look perfect on social media having an adverse affect on content creators?  We spoke with ipsyOS members Kait Mosh, Magda Alsamiri and ipsy Stylist, Lynette […]

5 Beauty Brands You Can Feel Good About

JUN 7, 2016: When you are standing at Sephora, agonizing between two products, wouldn’t you rather choose the brand that makes the world a better place?  We’re dropping some knowledge about ethical beauty brands with a conscience, and here are five picks you should check out! Beauty Counter Launched in 2013, this LA-based company first […]

Summer Beauty Content That Will Increase Your Visibility

JUN 2, 2016: Summer is right on our heels.  While it is the best time of year to hit the beach, show off your bikini and wear white, summer is also a unique season for beauty.  The hot weather and high humidity creates non-ideal conditions for make-up, and protecting yourself from the sun becomes a […]

5 Important Beauty Routine Steps You Probably Forgot

May 25, 2016: Some beauty routine steps are less obvious than others.  We’re pretty sure you haven’t thought of at least two of these five simple and important skincare practices.  If so, you are in for a read that will change your beauty game forever! 1. SPF ON YOUR HANDS They say your hands reveal […]

6 New Beauty Brands On Our Radar

APR 26, 2016: Another season, another batch of amazing new beauty brands.  From cult skincare lines to supermodel-approved travel products and a Millennial-minded new range, there are a handful of new labels that beauty fans will love.  Request some samples and get talking!  We can’t wait to hear what you think. Another season, another batch […]

Beauty Trend: Is Color Correcting the New Contouring?

APR 19, 2016: You probably remember clown contouring, the how-to video by YouTuber BellaDeLune, which took the internet by storm last summer.  Many people thought the video was a joke about the proliferation of contouring into beauty culture, but Bella DeLune may have been on to something. Make-up artists have used color correctors for decades, […]

Stay Ahead of The Game With These Beauty Trendcasting Sites

MARCH 29, 2016: In this high-speed, blink-and-you’ll-miss-it digital age, it is s so important to be first to post—whether it’s a news story, an Instagram image or a beauty trend. Being “first” puts your brand ahead of the competition. When it comes to beauty trend forecasting, the business is getting faster and faster, thanks to […]

#WorkoutWednesday: 5 Activities That Turn Up Your Beauty

MAR 9, 2016: We all know that working out is good for us—it makes us live longer, makes us happier and generally makes us hotter—but did you know that exercising also has unique beauty benefits?  Today, we are celebrating #WorkoutWednesday, and discovering that adding a small daily dose of exercise can majorly turn up the […]

Beauty Essentials 3 Bloggers Always Have In Their Travel Bag

FEB 15, 2016: Long and many flights are quite common on many full time bloggers’ agendas.  Yet they manage to keep their skin happy.  Good thing they blog about their routines, otherwise we would be in serious trouble!  Below you will find three fashion bloggers beauty routines for globetrotting.  We also rounded up the products […]

A Creator’s Guide To A Great Night’s Sleep

FEB 4, 2016: A good night’s sleep is essential to starting your day right in the morning.  Here are 5 tips that would help you get some quality zzz’s. 1. Unplug – switch off all electronic devices and give yourself peace of mind at least an hour before bed time.  Do something more calming instead, like […]

15 Gorgeous Lipsticks to Try ASAP

JAN 25, 2016: A lipstick should preferably be as beautiful in your bathroom as on the lips!  Here are 15 gorgeous lipsticks, inside and out, that we’d love to try asap:     First posted by Sania Claus Demina on Bloglovin’. Are there other lipsticks that should be on the list?  Share with us in the […]

4 Blogger Approved Beauty Brands To Try Now

Some beauty brands appear on blogs more than others. Here are 4 of those, captured beautifully by some our favourite bloggers. Underneath each you’ll find what you see in the image plus some extras that are appearing as shopping tips very often, both on blogs and the best fashion and beauty magazines. What better way […]

ON Sale: Our Favorite Fashion And Beauty Finds

JAN 12, 2016: It’s the most wonderful time of the year –  post-holiday sales!  Our friend Victoria Magrath, London-based lifestyle blogger at Inthefrow and YouTube video creator, rounded up her top picks in fashion and beauty, and she’s sharing them in the Bloglovin’ Shop right now!  One of her best tips for finding amazing luxury […]