September 4, 2018:
Summer is almost over, but that doesn’t mean that your blonde should be. Whether it’s all-natural streaks thanks to the sun or achieved with a little help from the salon, blonde hair is a summer staple, but can also be challenging to maintain. We’ve put together a guide of sorts to help your blonde last as long as possible with the least amount of upkeep.
Upkeep for blonde (and hair dyed lighter in general) starts in the shower. Since blonde hair has a tendency to get brassy quickly (especially after being in chlorine, salt water, and the sun), you’ll want to wash it 1-2 times a week using a silver shampoo. The purple hue of the shampoo will counteract brassiness and help tone your color so that your color stays intact as long as possible. Not Your Mother’s does an affordable yet effective formula which is free of parabens and other hair-damaging ingredients, and Alterna has a great replenishing purple shampoo in the Caviar range (yes, it has actual caviar extract in it) with an easy-to-disperse pump that will last you ages.
Whether you have platinum blonde or subtle streaks, dying darker hair to be lighter usually means you’ll have some breakage and drying no matter how great of a dye job you’ve had done. It sort of comes with the territory, but there are definite ways to circumvent (to an extent) and help out your hair during the process. To slow down the effects of damage, invest in a super-strength hair mask that will leave your hair feeling nourished and well-balanced. The Shade Variation in-shower mask by Christopher Robin is a little on the pricier side, but worth every penny: it’s formulated not only for dry and damaged hair but processed hair. On the more affordable side, Tigi Bed Head does an equally moisturizing conditioner as part of their Dumb Blonde range. Bonus tip: leave any conditioner/mask on for that extra 15 minutes for extra softness. Finally, we can’t write about blonde hair without mentioning Olaplex. If you don’t know, this is the “magic” stuff that everyone and their mother swears by for restoring bleached hair back to its baby soft state. Ask your colorist about an in-salon treatment to follow right after your dye-job and stock up with step 3 for an in-home version.
For the ultimate pampering (and blonde hair care), double up on the hydration by using a nourishing product before and after showering. There are an array of awesome leave-in conditioners to pick from (we’re loving the Moisture Kick by Schwarzkopf, which smells delightful and works like an absolute dream.)
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