Is Zine the new platform set to ‘save’ influencer marketing?


JAN 17, 2018:

There’s something a little special about Zine. This new influencer platform sells itself as being ‘transparent, consistent and impartial’ – and you get that sense instantly from the look and feel of their website. It also says they’re ‘redefining industry standards’ and ‘have the strategy to save influencer marketing’. But is it the real deal? ipsy Open Studios investigate…

What is Zine?

Zine builds ‘beautiful tools for tomorrow’s influencers’. Its clever, data-driven software helps you promote your personal brand – upon joining its database, Zine creates a media kit for you to showcase your influence. You will also have access to things like audience insights, the ability to track your social channels on one page, access to exclusive products and services, plus direct messaging with marketers and brands.

How does it work?

Visit the sign-up page and create an account using your email address, then connect your social media accounts – the more you connect, the greater your total influence is shown in your media kit. You can personalize this to your heart’s content, from adding an about section to changing color schemes and images, as well as the order of visibility of your social-media cards. Once visible to members of the database, you can also share your media kit with brands and agencies outside the platform.

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How much does it cost?

It’s 100% free and Zine wants to keep it that way. It exists on a word-of-mouth basis, so the more you share your media kit and introduce yourself to brands via its exclusive database or promote Zine via your social channels, the better it becomes.

What are Zine collaborations?

When a brand would like to work with you, they’ll email you through the platform asking you to take part in either a product, paid or event collaboration. Each type works in a different way, rewarding you with products or services, fees, and invitations to exclusive events for promoting the brand through your content.

Why is Zine different?

‘Experts concur that Zine is the only platform which deals with all the issues influencer marketing is currently facing.’ It’s a meeting place, a portal. It takes into account not only real-time data on influencer outreach but also non-quantitative metrics like ‘the influencer’s charm, feel and overall style.’ It is more about finding the best quality match between brands and influencers, rather than the quantity of content.

Have you joined Zine? Let us know what you think in the comments below.

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