Urban girl looking at watch and cellphone outdoors.

How to really get the timing right with your social-media posts


JAN 16, 2018:

Timing is everything, especially on social media. There is simply no use posting great content if your audience isn’t around to see it! The more people that see what you share, the larger your audience, which in turn helps you increase engagement, drive traffic, and gain potential new followers. Sound good? Here’s what you need to know.

When is the best time to post on social media?

It’s an age-old question in the digital world, that’s not quite as simple as you might think… That’s because the answer depends on a number of factors, from the audience you’re trying to target (both who and where they are), to the networks you use and the kind of content you create. Lucky for you, Hubspot’s compiled data from 16 studies to give you the optimal times wherever you are in the world.

Facebook

Thanks to the non-chronological functionality of the News Feed, Facebook timings aren’t easy to get right, so you’ll want to test and track results using engagement data within the platform’s Page Insights, just to be sure you’re doing what works best for you. As a general guide: Saturday and Sunday see the highest engagement at 32%; with 9am and between 1pm (for most shares) and 3pm (for most clicks) being the best times to post. Top tip? ‘People seem to be happier on Facebook (small wonder),’ says Hubspot, ‘so funny or upbeat content will right into that “happiness index”.’

Twitter

There’s a small window of opportunity. The average half-life of a Tweet isn’t long: It’s nearly four times shorter than a Facebook post, explains Wiselytics. Wednesday comes out as the best day, particularly around noon and 5-6pm – those peak moments during workers’ breaks, plus Twitter users are 181% more likely to be on Twitter during their commute. But if you really want to find the best times for you, use Twitter Analytics and Followerwonk to track data on your own followers.

Instagram

Posts appear in feeds ‘based on the likelihood [the audience] will be interested in the content,’ writes Hootsuite. So you’ll want to ‘think about your target persona and what their typical day looks like. Are they the type of person who would check Instagram as soon as they wake up?’ The best time to post is between 8am and 9am. Posting a video at 9pm gets 34$ more interactions. But while off-work hours (including lunchtime) do best, surprisingly Sunday has very low engagement on Instagram, as do posts shared around 3-4pm.

But what about time zones?

Good question. If, for example, you want to reach a US audience, you have to take four time zones into consideration. However, 80% of the US population is in the Central and Eastern time zones, so they would be the best time to base off to target this demographic. If your target audience spans multiple time zones, that may impact your results, so don’t be afraid to experiment. You will find the time that ticks all the right boxes for you.

What are the best times that work for you? Share in the comments!

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