How To Get Your Feet Wet With Collaborations #ipsyOS

How To Get Your Feet Wet With Collaborations

OCT 6, 2016:

Collaborating with other content creators can often be intimidating. It’s like the first day of school and you’re trying to make new friends—will anybody want to play with you?

If you’re feeling nervous about reaching out to your favorite vloggers or bloggers, dip your toe into the world of collaborations via social networks and email. You’ll find once you start the conversation, collaboration will come easy. Here are four ways to put yourself out there.

Cold Emails
Writing a cold email to someone you don’t know is easily the most nerve-wracking thing on the planet. Still, it’s one of the many things in life that gets easier with practice—the more times you do it, the less scary if will feel. Send your favorite content creator a pitch for a collaboration. Make sure your pitch is super clear, outlining what that person will gain, what you gain and what’s expected of each party. Don’t freak out if you don’t hear anything back, just send them another follow-up email and hope for the best.

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Twitter Chats
One of the best ways to get involved in your online community and meet fellow content creators is to join a Twitter chat. These live Twitter chats usually revolve around certain hashtags, with a moderator asking questions of the group. Conversations and collaborations are bound to happen, so feel free to DM a member of the Twitter chat and start a new relationship.

Facebook Groups
Like Twitter Chats, Faceboook groups allow you to connect, share and chat with fellow content creators. You can join an existing group or start your own. The ipsyOS Facebook Forum is a great place to start!

Collab Pinterest Boards
Build a Pinterest board around a certain topic, and then invite fellow content creators to add to it. You can do a call to action on Twitter with a link to the board, encouraging people to put their own spin on it. This helps build your brand, and makes it totally acceptable for you to reach out to the contributors, which could lead to further collaboration.

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