JAN 18, 2018:
Whether you’re vegan or not, chances are you’ll have heard of Veganuary, the month-long vegan advertising campaign that has just arrived in America. And it is all in the name of protecting the environment and improving health, which makes it perfect for the New Year. Interested? Here’s what you need to know to be a vegan beauty user in 2018…
1. Babe Balm
You had us at your cool product name… But the brand behind the buy, BYBI Beauty, is also clever: the range is made entirely from high-performance natural ingredients that are certified vegan and cruelty-free. Grazia calls the Babe Balm ‘an all-year-round handbag #1’, and with 101 ways to use it, you can see why.
‘Born out of a need to detox’, certified organic makeup brand Inika offers award-winning products that look as effortless as their ingredients list. Think all-natural aloe vera, calendula, shea butter, macadamia nut oil, evening primrose oil, green tea, to name a few. Its lip tint provides just the right amount of color – a trending look for the season.
3. Skin Food
What better way to keep your skin healthy than feeding it with Weleda’s 92-year-old ‘best beauty secret’, Skin Food? Standing the test of time, the classic beauty brand started out as a pharmaceutical laboratory way back in 1921 and is now one of the largest natural cosmetics manufacturers in the world.
4. Teri Miyahira
Do you love swatches, tutorials and sneak peeks, but wish they focused more on vegan beauty products? Well, Teri Miyahira is your girl. Since joining YouTube in 2011, her channel has gained almost 20k subscribers, while her blog gives advice on how to achieve both a wellbeing-focused beauty regime and a well-balanced life.
5. Stephanie Lange
If you want a professional’s take on the vegan beauty industry, look no further: Makeup artist Stephanie Lange offers everything from vegan beauty reviews to vegan recipes. ‘My YouTube channel is all about sharing my life to help you guys look and feel your absolute best,’ she explains.
6. Juice Beauty
If Gwyneth Paltrow gives this brand her stamp of approval, it must be good for you. As creative director for makeup, her company Goop has partnered with California-based Juice Beauty to ‘create a line that’s different than everything else out there’, promising clinically proven results with only organic ingredients.
7. Monami Frost
‘Tattooed mother/wife! Vegan/edge!’ proclaims Monami Frost’s YouTube channel description. Somehow combining impactful makeup tutorials with low-key vegan home cooking videos, Monami invites her 580k subscribers to take ‘a little peak in my extraordinary, yet extremely ordinary life. Smashing the stereotypes of tattooed people/parents’ – and vegans too!
In 1975, the late great Petter Morck teamed up with leading biochemists, biologists and herbalists to create this elegant beauty brand that is ‘constantly looking for ways to not only minimise the impact on the earth but to leave it better than [they] found it.’ Its Real Conceal liquid conceal is the real deal.
Are you participating in Veganuary? Share in the comments!
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