OCT 24, 2017
Who doesn’t want to know the value of their social accounts or what to charge when working with brands? Enter Social Bluebook: ‘a suite of tools that empower, educate, and protect content creators when working with brands and advertisers.’ Here’s our guide…
How do I get started?
Join Social Bluebook as a creator via the website to access its range of business-boosting tools. All you need is a valid email address to sign up for an account, then follow the instructions to connect as many social accounts as you wish.
Why do I need to create a public profile?
By creating a public profile, displaying all your platforms and demographics, you can be found more easily by advertisers on Social Bluebook.
What’s my value?
Social Bluebook calculates a ‘suggested price that you can use as a starting point in negotiations with an advertiser.’ They do this by looking at factors such as the reach, viewership, engagement, genre, and demographics of your social platform, then by verifying against rates from real-world deals, so can adjust as ‘market conditions change’. By selecting by month, you can get projections for how your value might fluctuate later in the year.
Why should I use it?
Knowing your value is essential when pitching ideas to brands – with just a few clicks, Social Bluebook creates a quote for you to send to clients like it’s no big deal! It also helps you with this process via its proposal form. By completing all the fields, you can share your branded content integration ideas with advertisers and give them all the information they need to make a decision, without worrying about how to go about it. You can then easily manage accepted proposals and payments for any completed projects within Social Bluebook itself. Simple!
How do I send quotes?
Everything is there ready to get you going within the app. Simply select ‘Send quote’ and follow the instructions on screen – it’s set out just like an email, with options of what to include, such as suggested prices, representation fees, and estimated production costs, while pulling in all the important information like the potential package reach.
How much does it cost?
Don’t be afraid to play around with your proposals and costs, depending on the project.
Remember, Social Bluebook gives you a baseline or suggested price – you don’t have to follow it to the letter. If you start high, you can always go down, but never the other way around.
Do you use Social Bluebook? Share your experience in the comments!
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