Woman vlogger recording herself with phone.

It’s time to diversify! Here are 3 ways to broaden your content


JAN 30, 2018:

There’s so much more to being a beauty influencer these days – social media is just the start. So if one of your New Year’s Resolutions was to try something new, then it’s time to expand your horizons, grow your audience, and diversify! Here are three areas to look into…

Create your own product

Ever dreamed of owning your own beauty line? Or do you just want to create a product in collaboration with your favorite brand? As with any new venture, it all starts with an idea.  

You’ll want to start with an epic concept: Starting from a niche standpoint will give you so much more sway, so think about what will set your product apart from everyone else. You could look at what’s trending or alternatively solve a problem that you and other consumers face, just look to the success of Rihanna’s Fenty Beauty. Whether you’re creating your own or want to be a part of another, you’ll also want to consider branding and how your product will reflect the overall brand MO.

If you think you have these two things nailed, it’s time to ask yourself the big questions: Read FAB founder and CEO Lilli Gordon’s tips for Prevention magazine on how to Build Your Own Beauty Brainchild, and assess your potential success. For more inspiration, we spotlighted 4 influencers mixing blogging with business here.

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Start a podcast

Brands want influencer-led podcasts’, we wrote last year. And things haven’t changed for 2018. ‘If 2017 was the year of video marketing, is 2018 the year of the podcast?’ asks Diginomica. ‘There’s no video involved, so we don’t need to look good, and we don’t have to invest in expensive computer equipment for video creation and editing. Podcasting seems like the perfect way to share ideas.’ Interested? We rate Buffer’s straightforward, step-by-step guide to getting started, which talks you through everything from buying the right microphone to how to promote the finished product. There’s also a handy ‘The ideal everything for podcasts’ section, which collates data to give you the best length, plus day and frequency to post!

Freelance for brands

From great writing to an eye for beautiful imagery, you’ve got the content-marketing skills that all brands are looking for! Why not make money from doing what you love? Treat your YouTube channel or Instagram account as your portfolio and start reaching out to brands. You can do this via the latest influencer networks, or do some research online to find a contact a PR contact and get in touch with them directly. Even better, look for events where you can connect with brands in person: Fashion Monitor is the original resource, but there are plenty more out there, including our own website! If you want to get straight to applying for jobs, Fashionista’s Career page regularly posts freelance or intern positions around the world. All you need to do is find the right one for you. Good luck!

How are you going to diversify your efforts this year? Share in the comments!

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