APR 10, 2018:
ipsy Gen Beauty took place last weekend, and as always, it was an event to remember. Thousands of beauty lovers and creators came out to play and discuss all things beauty, along with trying out both old and new makeup brands. The Friday before the event, ipsy hosted Creator day at the Hudson Lofts in Downtown LA. This was the perfect opportunity for creators to come and network with some great brands as well as with each other before Gen Beauty. Here are a few brands from Creator Day that we couldn’t go without mentioning:
Lilly Lashes by Lilly Ghalichi: When you have everyone wearing your lashes, you know you’re doing something right. Whether you’re into the natural “my lashes but better” look (if so, go for “The Goddess”) or you’re the give-me-all-the-drama type (check out “The Doha”), it’s pretty hard to go wrong with any of these super sultry, luxurious feeling lashes. Perfect to take any look to that extra (or extra extra) level. At Creator Day we were lucky enough to have Lilly Ghalichi speak on our “Concept to Counter” where she talked about the inspiration behind her brand, her defining moment, and how she brought her vision to life.
First Aid Beauty: If you don’t like to spend too much time fussing over your skincare routine with a million and one products (but still want to give your skin attention where it needs it), you’ll appreciate this line. It’s everything you’d want in a skincare regimen: great for all skin types, ultra soothing, fragrance-free, and great for sensitive skin. The antioxidant-packed Ultra Repair Cream is a must-have to replenish and hydrate head-to-toe, while the whipped Face Cleanser is heavenly for calming irritated skin year-round.
Physicians Formula: We love (and rave) about the Butter bronzers and blushes time and time again (because who doesn’t like a lit-from-within-glow), but the rest of the Physicians Formula line deserves just as much praise. The Super CC+ Color Corrector & Cream is a one-stop shop: it delivers skincare benefits (think sun protection and antioxidants) while color-correcting and providing an even base. For the liner obsessed, the Eye Booster Matte Lacquer Cream Eyeliner is a failsafe option if you’re looking for a quick drying flick that will not budge.
Derma-E: These days, it’s so hard to find affordable, all-natural and environmentally friendly skincare brands – this is why we love Derma-E! With a wide variety of products all catering to those who are dedicated to healthy skin, there is something for everyone! During Creator Day, attendees had the chance to test out the Facial Skin Analyzer which tells you all about your skin inside and out. After testing this out, the Derma-E team analyzed and suggested ways to improve your regimen using their product.
Neuma: Who doesn’t love a haircare brand that has renewable, beneficial plant-based, color safe ingredients and is vegan and organic? All products are fully transparent when it comes to the ingredients, so you really know what you’re putting on your head. With products for every hair type, there is something for everyone! During creator day, creators stopped by the Neuma both for a nice hair styling session or touch up.
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