Category Archives: General

Highlighters That Tick All The Boxes

September 6, 2018: Many beauty trends (and makeup products) come and go, but it’s safe to say highlighter is not one of those. Highlighters have been “in” for a minute and it doesn’t seem like they’re going anywhere anytime soon. Whether you’re into cream or powder, liquid or spray (yes, they, too, exist), there is […]

Glam Bag Plus Is Here!

September 5, 2018: You asked, and we delivered. If you haven’t already heard, we’ve diligently been at work to make our beloved beauty bag bigger, better and more useful for our customers’ needs and wants. Which is why we’re super excited to announce the launch of our Glam Bag Plus: an upgrade to our already-loved […]

5 Tips To Maintaining Your Blonde Hair

September 4, 2018: Summer is almost over, but that doesn’t mean that your blonde should be. Whether it’s all-natural streaks thanks to the sun or achieved with a little help from the salon, blonde hair is a summer staple, but can also be challenging to maintain. We’ve put together a guide of sorts to help […]

ULTA’s Fall Campaign is All About Embracing Beauty

August 21, 2018: ULTA (in collaboration with ipsy) recently launched “Meaning of Beauty”, its exciting new fall campaign. The campaign is centered around the idea of what beauty means to every individual both on the inside and out. The theme is powerful in that it encourages individuality, embracing one’s self, and overall self-confidence and self-love. […]

Battle of the Facial Sprays

August 2, 2018: What better time to put facial sprays to the test than an extra hot summer? On those particularly hot days we’ve recently had, facial sprays are a must-have to chuck into your bag to refresh yourself and “reset” your makeup to avoid it from looking cakey and smudged. With so many options […]

Facebook & Instagram Platform Updates: July Edition

July 26, 2018: To help keep tabs on the many platform updates that have been rolling out in recent weeks, we’ve put together a product update guide of sorts. Here is your 101 to everything from Instagram’s new shopping tags to Facebook’s most recent update to tackle data issues.   Instagram IGTV isn’t the only […]

Gym Bag Must Haves That Will Have You Covered After Any Workout

July 24, 2018: When it comes to working out, you want your makeup to stay put while letting your skin breathe at the same time. To nail that hard-to-do combo, we’ve put together a list of our must-have makeup and body care products that have your post-gym needs covered from head-to-toe.   Makeup Whether you’re […]

Warm Tone Eyeshadow Palettes Are Not Going Anywhere: Our Faves

July 19, 2018: Warm tone eyeshadows are having more than just a moment. They’ve successfully transitioned from fall to spring and now summer. They’re the perfect go-to product, whether you’re trying to create “sunset” inspired eye looks or have a wash of color all over. If you’re stuck on which palette to buy, we’ve rounded […]

ipsy Open Studios Members Brow Tutorials

July 18, 2018: New brows, who dis? Your eyebrows help you define your face, but which brow trend are you feeling right now? Some of our ipsy Open Studios Members show us a few eyebrow tutorials to help you find your right technique! Janielle Wright Natural is always beautiful! Janielle takes you step-by-step on how to […]

The Summer Scents You Need In Your Life

July 17, 2018: If you’re in the mood to smell like pina coladas on the beach all summer, you’re in for a treat. We’ve put together a list of all the summer scents — from the classic go-tos to new-ins — that will have you smelling like a summer’s day on the beach. Acqua de […]

ipsy Open Studios Members Share Their 2018 Summer Must-Haves

July 11, 2018: The heat is setting in and it’s time to shift to our summer favorites! These beauty gurus share their favorite products to use for this summer. Stay cool and take a look at some products that may become your new faves! Ingrid Nilsen Looking for the perfect sunscreen? Ingrid chats about her […]

America-Inspired Looks You Can Wear Past 4th of July

July 10, 2018: 4th of July screams BBQs, pool parties, and patriotic pride. But in terms of beauty and fashion, 4th of July looks are some of the classics yet creative. Here are all the red, white, and blue-inspired trends and looks that we’ll be rocking all summer, way past July. Classic Red Lip (with […]

IGTV: Everything You Need to Know

July 5, 2018: In case you didn’t know, Instagram just launched what some are calling its “biggest” update yet. We’re here to give you the basics of how it works and hopefully answer some of the burning questions you have. What is IGTV? IGTV is both a standalone mobile app, as well as space within […]

ipsy Open Studios Members Drugstore Faves

July 4, 2018: Tati Want to shop smart? Tati shows you her top 5 drugstore palettes she loves and 5 drugstore palettes to avoid. You don’t have to spend big money on great makeup, just take it from the professional shopper herself! Faith Drew Find great liquid lipsticks without the high price tags! Faith breaks […]

Getting To Know Kyne Santos

July 3, 2018: We interviewed the talented Kyne Santos — who recently made it into the top 12 finalists for the NYX Face Awards — on everything from the inspiration behind the look he created for the contest, to the makeup products he’s currently loving. How did you get into makeup? I started wearing super […]

What You Need to Perfect the Art of the Selfie

June 28, 2018: Selfie-taking is an art and as such, needs perfecting. Getting the perfect selfie isn’t easy and we all know it. We’ve all been there: going through your photo roll to pick that perfect, just-right shot that has the perfect amount of good lighting mixed with the right moment captured. Which is why […]

Wedding looks by Open Studios Members

 June 27, 2018: Wedding season is upon us, so here are some tips & tricks for being an appropriate wedding guest! Courtney Shields Soft yet glam! When doing your makeup to attend a wedding, you always want to keep it fresh and simple. Courtney shares how to achieve an easy makeup look that will last […]

The Most Iconic Selfies Of All Time

June 26, 2018: The non-selfie selfie: Whether you’re a fan of the Kardashian-Jenner clan or not, this selfie is without a doubt one of the most infamous mirror selfies. Kim K’s post-baby comeback is legendary and “broke the internet worthy”. It has definitely earned its place in the most iconic selfies of all time. It […]

Summer to-do list

June 21, 2018: In just a few weeks, we’ll officially be welcoming summer. Have a Clear Out Sure, we might have already passed the dedicated season for “spring cleaning”, but there’s no better time to have a life clearout than right now. What does that consist of? Start with the basics, like clearing our your […]

Open Studio Member Videos We Love

June 20, 2018: STEPH WILLIS Its summertime, so glowing is a must! Watch the amazing Steph Willis take you through her new favorite products to create a sultry, bronze look that has you wanting to catch more sun. LEYLA ROSE No need to have perfect skin to achieve a flawless summer look! Leyla walks you […]

The Internet BFF Duos We Wish We Could Be Friends with IRL

June 19, 2018: National Best Friends Day might be behind us, but that definitely isn’t stopping us from obsessing over these friend duos. Here are a few of the most badass, all-around-awesome BFFs who are are giving us friendship envy. Nicolette Mason and Gabi Gregg These two ride-or-dies (they’ve earned that title, they’ve been friends […]

DIY: What You Need For A Salon-Grade Manicure At Home

June 14, 2018: Nothing says all-night-pampering like a successful at-home DIY session. Sure, going to the salon feels dreamy, but sometimes you just want to spend some me-time over a glass of wine in front of the TV. Thankfully, you don’t really need to choose one or the other. We’ve put together a handful of […]

Nail Polish Trends To Rock This Summer

June 12, 2018: In case you missed it, June 1st was National Nail Polish Day. While we love a good coat of Ballet Slippers as much as everyone else, we thought we’d bring you the latest trends in mani/pedi’s to spice up your next salon visit. Take this guide with you the next time you […]

Waterproof Makeup That You Can Actually Rely On

May 29, 2018: Summer is right around the corner. In other words, it’s approaching “your makeup will probably sweat off by the time you reach your office” season. If you’re in luck and happen to be spending summer days by a pool or beach, you’re probably tweaked your makeup must-haves to include summer-friendly products. But […]

A Guide to Beating Jet Lag

MAY 24, 2018: A trip abroad is often filled with anticipation and excitement. But the first day off the plane? Not so much. Jet lag is the unfortunate result of your body and mind reacting to you crossing time zones. It is often accompanied by hangover-like symptoms, including grogginess, tiredness, and confusion. While preventing jet […]

The Workouts Around the Country We’re Currently Obsessing Over

MAY 22, 2018: The number of workouts to choose from seem to be endless these days. Which is why we’ve rounded up some of our most favorite non-culty, kick-ass workouts. After all, beauty starts from within. These workouts (and instructors) promote well-being from within while getting you in shape. In other words, none of that […]

The Makeup/Skincare Essentials For Every Type of Vacation

May 17, 2018: Narrowing down your makeup and skincare into one compact (or let’s be real, not-so-compact) bag to take with you on trips can be challenging. So we’ve put together a guide to help you pack and prep for every time of vacation, rain or shine. City Staycation: If you’re taking a staycation, odds […]

The Most Insta-worthy Airbnb’s To Stay In This Summer

May 15, 2018: Whether it’s a staycation, long weekend, or a trip to lands far away, these Airbnb listings are guaranteed to let you unwind, explore, and really get away from it all. From a tree house nestled in a lush forest to a castle straight out of Game of Thrones, the 6 getaways below […]

Denim Day x ipsy

May 9, 2018 April was Sexual Assault Awareness Month and we’re so proud to have been a part of Denim Day, the longest-running sexual violence prevention and education campaign, with Peace Over Violence. Thank you to everyone who participated in this video and True Religion Brand Jeans for providing the denim. We are always looking for […]

Your Complete Guide to the Royal Wedding

May 7, 2018: When news broke that Prince Harry and Meghan were engaged in November, the world quite literally went crazy. The royal couple — who didn’t fit the “traditional” mold, both successful in their own right, and ridiculously good-looking, at that — sent the world in a mini-frenzy with their announcement. First came their […]

You Asked (for a Chronological Feed), and Instagram is Delivering

MAY 3, 2018: In a recent blog post last month, Instagram announced that it would change it’s widely disliked feed. The current feed — which no longer displays posts in chronological order as it once used to — has been widely and vocally criticized by many including content creators and influencers. Based on user feedback, […]

Around the World in Beauty Trends

MAY 1, 2018: French “French girl” skincare (and makeup/fashion) have been around for a while, and for good reason. French drugstores (or pharmacies, as they refer to them) are some of the best in the world when it comes to top-notch, high-quality skin care. “Less is more” is definitely the mantra when it comes to […]

Algorithm Changes on Facebook: What Does It Mean For You?

APR 26, 2018: There’s been a slew of changes and buzz in recent weeks over Facebook, opening up much debate and controversy over how advertisers and brands get and use data. While many of the questions are still being worked through by the powers that be at Facebook, one update is especially significant for content […]

These Are the Playlists We’re Loving Right Now:

APR 24, 2018: Spring is the perfect time to give things a refresh – whether it’s giving your closet a rundown or revamping your workspace. In this case, it’s updating what you’re listening to and exploring new territories. These playlists have pretty much everything from “morning commute” to “singing in the shower” and everything in […]

The Best Music Festivals That Aren’t Coachella

APR 19, 2018: If you can’t make it to Coachella this year, we got you covered. Here are a list of festivals with tasty food, great energy, and killer lineups that are worth rounding up a crew for this summer:   Outside Lands If you like a killer lineup in one place (all in the […]

Coachella Trends to Watch

APR 17, 2018: With festival season officially upon us, we took a look at the beauty and fashion trends that will be absolutely everywhere. Whether you’re planning to attend Coachella or not, here are the festival items that we predict to see everywhere. What’s great about all of these is that if you’re not really […]

5 Throwback Youtube Products Everyone Used to Love

APR 12, 2018: The constant makeup launches are great in terms of trying out and falling in love with new products. But sometimes, you just have to show some love the OG few that were there from the start. Here are the throwback products that have not only kept their reputation through the years but […]

Creator Day LA – In Case You Missed It

APR 10, 2018: ipsy Gen Beauty took place last weekend, and as always, it was an event to remember. Thousands of beauty lovers and creators came out to play and discuss all things beauty, along with trying out both old and new makeup brands. The Friday before the event, ipsy hosted Creator day at the […]

The Asian Skincare Products That Have Their Own Subreddit Threads

APR 3, 2018: It’s no secret that Asian and Korean beauty (more on the 10-Step K-Beauty skincare routine here) has found it’s place in the beauty community and isn’t going anywhere anytime soon. We’ve written about everything from the infamous miracle worker that is snail cream to   Blogs like The Klog and Soko Glam […]

How to use Pinterest as an alternative to Instagram

MAR 1, 2018: Have you been affected by Instagram’s changing algorithm? Some are saying there is an alternative – and it comes in the form of Pinterest. But is it really time to revisit the XX platform, and is it right for you and your business? We investigate…   The purpose Pinterest has a very different […]

Why YouTube series Allure Incubator is a big deal for beauty influencers

FEB 28, 2018: Who will be Covergirl’s next brand ambassador? That was the question web series Allure Incubator hoped to answer over its six-episode run. A product of a collaboration between the Condé Nast magazine and the iconic makeup company, the show reworks the traditionally televised reality format, while also revolutionizing the way brands work […]

What brands see when they search for influencers online

FEB 27, 2018: As more and more content creators are collaborating with brands, there are more and more ways to connect with them. But how do they operate and what they see when they search for influencers online? Here’s what you need to know… They use influencer search tools, like BuzzSumo, which helps brands find […]

All About Self Love

FEB 14, 2018: Oh, happy day of love beauties!! Valentine’s day is a totally commercial holiday, but we think its also a great time to show your love towards others and most importantly yourself! This month’s ipsy Glam Bag theme is “Unzipped”! Inspiring you to define what sexy means to you. “Sexy” is not limited to a […]

Is your social feed the future of shopping?

DEC 12, 2017 Shopping used to be so simple. You’d go to your nearest store, peruse the aisles, try a few products, and take home your favorite. Most of the time, you’d keep going back – to the same store, to purchase more of the same brand. Nowadays we’re spoilt for choice! Not only has the […]

Faking It: The dark side of influencer marketing

OCT 12, 2017: We’ve all been talking about fake news, but what about fake influencers? ‘Influencers have a fraud problem,’ writes Digiday. ‘Some social-media stars, typically those with 100,000 or fewer followers, are known to use bots to artificially inflate their engagement.’ Speaking candidly to an influencer in exchange for their anonymity, they reveal a […]

Digital Declutter: How to organize your files and devices

SEPT 7, 2017 Being organized doesn’t mean being boring. Here are our tips to digitally declutter your life… Buy a back-up drive You got to love a LaCie external hard drive. It works for all. Plus its rubber casing is perfect if you’re… an experimental person. On Apple devices, Time Machine allows you to back […]

NYX FACE Awards Finals: Congrats to ipsyOS member NsomniaksDream!

AUG. 10, 2017: This week, we’re featuring the ipsyOS members in this year’s top six to talk starting out, finding inspiration, and what it takes to be a finalist in the FACE Awards. Here’s what happened when we met Megan aka NsomniaksDream. In the last six years, NsomniaksDream has grown a following of over 66k […]

NYX FACE Awards Finals: Congrats to ipsyOS member Colour Creep!

AUG. 9, 2017: This week, we’re featuring the ipsyOS members in this year’s top six to talk starting out, finding inspiration and what it takes to be a finalist in the FACE Awards. Here’s what happened when we met Kimberley aka Colour Creep… Since uploading her first videos to YouTube in 2015, professional MUA Colour […]

Co-Founder of Soko Glam Talks Korean Beauty

AUG. 7, 2017: While contouring and brow transformations reign supreme on social media, if you really want your video to stand out, you should consider diving into the world of skin care content! As an esthetician and co-founder of the leading Korean Beauty site Soko Glam, and Korean beauty content site The Klog, I’ve seen […]

Success stories: Daily habits of top influencers

AUG 3, 2017: We’ve all been there – Some days you just want to hit snooze on the alarm clock and stay in bed. It can seem all too tempting when you’re the boss of your own schedule, but if you want to follow in the footsteps of some of the most successful people in […]

What can brands – and bloggers – learn from models on social media?

AUG 2, 2017: We’re in the age of a digital publishing revolution and it’s being led by an unlikely source. Business of Fashion explains: ‘Social media has turned fashion models into powerful digital publishers, some of whom have far larger audiences than brands or traditional magazines.’ It’s obvious to any online follower of fashion’s biggest […]

The three types of influencer: Which one are you?

AUG 1, 2017: n the midst of what some are calling a consumer ‘trust crisis’, influencers continue to act as ‘trusted sources’ in bridging the gap between audiences and brands. A recent study of 800 women who shop online for beauty products found that ‘37% will try a new product after seeing it on a […]

Is Snapchat turning its back on influencers?

JULY 20, 2017: It feels like there hasn’t been a single week this year when Snapchat wasn’t in the news – from positive and negative reviews of its latest feature, Snap Maps, to its AR dancing hot dog taking over every corner of the Internet. Mostly, journalists seem unable to decide whether the platform is still […]

20 Questions With Serein Wu: From Depression to YouTube success

JUNE 15, 2017: Since starting out in 2014, Los Angeles-based beauty, fashion and lifestyle blogger and ipsyOS member, Serein Wu of Dress Yourself Happy has grown a following of over 95k YouTube subscribers and 47k fans on Instagram. And her ability to inspire this audience comes from her own genuine motivation. ‘I started watching YouTube […]

How Can We Help Improve Self Image On Social Media?

June 1, 2017 Off the back of a recent study by the UK’s Royal Society for Public Health called #StatusofMind, everyone’s talking about how social-media apps affect our mental health. Mashable’s even done an article on how to protect yourself! Out of the five social platforms, Instagram had the greatest negative impact on the 14 […]

ipsyOS member festival faves

April 18, 2017 Festival season is the best time to show your true colors, and by true colors we mean let your unique flag fly. We reached out to our ipsyOS community to see what some of their favorite festival looks are and why they feel great rocking them or what inspired the look. Lam […]

Flirt Cosmetics Contest

March 7, 2017: It’s contest time!! Here’s the deal – we know that those of you that attended Gen Beauty LA got Flashes Lash and a Party Flashes Lash Applicator, so we want you to show us what you’ve got! For those of you that don’t have these lashes and applicator, you can order them […]

Get Better at Business with These Easy eCourses

MAR. 2, 2017: A wise woman once said: ‘There are no regrets in life, just lessons.’ Judging by how many times Jennifer Aniston has picked herself up, tried again and succeeded, we reckon she knows what she’s talking about. Whether or not you were a big fan of school, you’ll have learned enough life lessons […]

6 Emerging Female Vloggers You Should Watch

AUG 25, 2016: Who run the (Youtube) world?  Girls.  In 2016, they’re taking over the digital space one video at a time.  Here are six names you need to know. Kyla Laird: Beauty Vlogger If you are in the market for an amazing tutorial inspired by Beyoncé’s Formation music video, you’re in luck.  Vlogger Kyla […]

How To Get Out Of a Vlogging Rut

AUG 2, 2016: If you look at your channel and just think: “Ugh, I’m bored,” or “My content isn’t compelling anymore,” or “I don’t want to do this,” you may be in a creative rut.  The good news is, creative ruts are temporary and they happen to every creative person. Here are five ways to […]

Q+A with MUA and #NYXFaceAwards Finalist, Brianna Fox

JUL 21, 2016: Don’t let her cute-as-a-button face fool you—Brianna Fox can make herself over into one scary character.  Perhaps that’s why she’s a NYX Face Awards Top 12 Finalist, and has over 133k YouTube subscribers. When she’s not delivering fantasy makeup, Fox serves up some amazing tutorials and reviews, and is always experimenting with […]

Q+A with NYXFaceAwards Top 20 Victoria Lyn

JUL 5, 2016: Girly Girl Victoria of Victoria Lyn Beauty made it into the top 20 of the NYC Face Awards, so naturally we had to interview her for our 20 Questions. The vlogger is a self-described dreamer and also an amazing storyteller, based on her Face Awards submission.  With almost 75,000 YouTube subscribers, she’s […]

20 Fun Facts about IpsyOS member Evita Polizzi

JUN 6, 2016: After making waves on Instagram—she boasts over 70k followers—Evita Polizzi is tackling the YouTube world.  She is also the Brand Relations Coordinator for Elcie Cosmetics, so she definitely knows her way around the world of social beauty.  Read on to find out her goals for YouTube. Describe your channel in one word: Makeup Biggest YouTube […]

20 Questions With Celebrity Manicurist Kait Mosh

MAY 20, 2016: She has touched the hands of celebs from Jennifer Lopez to Kate Bosworth and has done editorials for Marie Claire, InStyle and Vogue Italia, but manicurist and beauty expert Kait Mosh is still relatively new to the YouTube game.  Check out her channel for amazing works of nail art, follow her on […]

Anthony DelucV Is Giving Guys Everywhere Major Hair Envy

APR 28, 2016: With just under 100k YouTube subscribers, Anthony DelucV is a stand-out male beauty guru.  Known for his amazing hair tutorials, Anthony’s videos also feature a hefty dose of street style, fitness and men’s fashion, all set to amazing tunes. Read on for our Q+A with Anthony: Describe your channel in one word: […]

20 Questions With Inspiring ipsyOS Member Erin Willett

APR 21, 2016: You may recognize Erin Willett from TV.  Under the mentorship of Blake Shelton, she became a finalist on The Voice and showed America her emotional journey on The Biggest Loser.  She recently released her new anthem of confidence, “Out Of The Darkness,” and it has already scored over 25,000 views on YouTube. Now, […]

24 Inspiring Stories Of Successful People

APR 20, 2016: Few things are as inspiring as seeing others succeed.  Whether you are taking part of someone’s daily updates, or reading up on the work behind their success, you will most likely be motivated to chase your own dreams.  Here are 24 inspiring stories of successful men and women to motivate you on your […]

24 Inspiring Stories Of Successful People

APR 6, 2016: Few things are as inspiring as seeing others succeed.  Whether you are taking part of someone’s daily updates, or reading up on the work behind their success, you will most likely be motivated to chase your own dreams.  Here are 24 inspiring stories of successful men and women to motivate you on your […]

20 Questions With Lynette Cenée

APRIL 5, 2016:  Since her parents were in showbiz—her father as a magician and her mother as his “lovely assistant”—it’s fair to say that Lynette Cenée was born into the industry.  After working for years as a make-up artist for celebrities, editorials and commercials, the beauty expert now boasts over 50k subscribers on her YouTube […]

Instagram Is Starting To Hate On Snapchat

MARCH 24, 2016: Instagram is getting super intimidated by Snapchat, and it is getting serious.  The image-sharing app is making it so that its users can no longer promote their Snapchat accounts through the platform. While you used to be able to include “add me/follow me” links to the website section of your Instagam profile, […]

3 Ways to Be Contagiously Social

MAR 11, 2016: Strong women can tell stories that simultaneously rock viral reach and niche connection, and guess what? You’re part of this squad, and we’ve got a name: contagiously social. When we’re contagiously social, it’s not just our stories that ignite, but also the style in which we share them. Best of all, this fierce […]

20 Questions With ipsy Stylist And Beauty Cydnee Black

MAR 1, 2016: On her blog Signature Cydnee and her YouTube channel, which boasts almost 200k subscribers, Cydnee Black offers easy, approachable make-up tutorials, along with a dose of fun advice videos and vlogs.  In just over two years, the Denver native has found her niche and garnered almost 5 million views.   Here, she […]

How To Create Affordable and Awesome Business Cards

FEB 23, 2016: Just because your entire business lives online does not mean you can’t make an impression in real life.  Business cards provide an inexpensive, customized way for you to leave your mark with a new networking connection, collaborator or client. And since most business cards are available online, there is really no excuse […]

20 Questions With Star Beauty Vlogger Laura Lee

FEB 17, 2016: If you haven’t checked out Laura Lee’s YouTube channel, stop what you are doing and watch her videos right now.  Hailing from Alabama, the hilarious vlogger offers a mix of super glam tutorials, life hacks, and lifestyle tips.  Her videos are always fresh, always upbeat and always funny—it is no surprise she […]

5 Things To Help You Explain What You Do As A Creator

JAN 28, 2016: We are sure you are familiar with this scenario: you’re at a dinner party and a new acquaintance asks what you do for a living.  You instantly start sweating at the thought of explaining your self-made career to a total stranger.  You’re a blogger.  No, you’re a content creator.  You’re a creative? […]

4 Reasons Why Self-Employed People Are Happier

JAN 26, 2016:  The next time someone takes a jab at you for “not having a real job,” let them know that it’s now scientifically proven that self-employed people are in fact happier.  According to a recent study, “freelancer” is the career with the highest happiness ranking in 2015. Though it is not always gum […]

5 Things From CES 2016 Every Beauty Creator Needs To Know

JAN 18, 2016: The Consumer Electronic Show (CES) isn’t exactly where you’d typically find the best, newest beauty products.  But as beauty technology becomes more advanced, brands are taking to Las Vegas to debut their newest products.  We were on the show floor last week, checking out the latest in beauty tech.  Here are our […]