Are you buying fake beauty products from your favorite retailer? #ipsyOpenStudios

Are you buying fake beauty products from your favorite retailer?

OCT 31, 2017 Amazon, Target and other reliable retailers are facing a common problem: counterfeit beauty products are finding their way into stores and onto shelves. Allure recently followed police officers part of the New Jersey State Police Interstate Theft North unit investigating the issue alongside a company called Allegiance Protection Group, who work closely […]

20 questions with ipsy Open Studios member Aja Dang #ipsyOpenStudios

20 questions with ipsy Open Studios member Aja Dang

OCT 30, 2017 TV host-turned-lifestyle blogger Aja Dang has been making videos for seven years, and now counts over 215k subscribers on YouTube. Her honest, charming personality, which has won her fans the world over, is also what caught the eye of Maxim Magazine in 2010, where she started a sports show for their online […]


What brands and bloggers can learn from Fenty Beauty

OCT 25, 2017 Does marketing to everyone pay off? When your product encompasses an all-inclusive range of 40 shades of foundation and a variety of concealers and highlighters that work for all skin tones, there’s something about appealing to the masses that seems to really works. At least, that’s what Fenty Beauty has proved to […]


Everything you need to know about Social Bluebook

OCT 24, 2017 Who doesn’t want to know the value of their social accounts or what to charge when working with brands? Enter Social Bluebook: ‘a suite of tools that empower, educate, and protect content creators when working with brands and advertisers.’ Here’s our guide… How do I get started? Join Social Bluebook as a […]


You need to know what data teaches brands about you

OCT 19, 2017 What is big data? In simple terms, this is defined by large sets of data that can be analyzed to reveal patterns in human behavior and interactions. You might already use analytics data to better understand your audiences on social media. But the big brands are using this information for much more […]


The latest Final Cut Pro plug-ins you need now

OCT 18, 2017 Are you up-to-date with the latest Final Cut Pro plugins? Here are our favorites, including this year’s top launches, to give your videos professional power… Audio DeNoise For those of you that don’t currently own a directional mic, this relatively cheap plugin helps you automatically remove or reduce noise with a simple […]

IG update

What you need to know about the new Instagram updates

OCT 17, 2017 Your latest Instagram news round-up – from the new way to increase engagement through Stories, to why it’s time to give your Instagram bio an upgrade. Shopping on Instagram First introduced in late 2016 for a limited number of brands, this feature allowed accounts to include links to retailers’ websites on their posts. […]

Faking It: The dark side of influencer marketing #ipsyOpenStudios

Faking It: The dark side of influencer marketing

OCT 12, 2017: We’ve all been talking about fake news, but what about fake influencers? ‘Influencers have a fraud problem,’ writes Digiday. ‘Some social-media stars, typically those with 100,000 or fewer followers, are known to use bots to artificially inflate their engagement.’ Speaking candidly to an influencer in exchange for their anonymity, they reveal a […]

How to keep going when faced with bad news #ipsyOpenStudios

How to keep going when faced with bad news

OCT 11, 2017: At the close of 2016, the general consensus from the media was that we had just experienced the worst year ever (or at least, this century). There seemed to be a lot of evidence, all of which affected our collective consciousness to varying degrees – from divisive election results to war and terrorism, […]

Halloween Hits: Trending beauty looks by your fave bloggers #ipsyOpenStudios

Halloween Hits: Trending beauty looks by your fave bloggers

OCT 10, 2017: With Halloween just around the corner, something wicked this way comes… ‘Pinterest and the fashion search platform Lyst has combined analytical forces,’ says, to predict this year’s most popular looks. Here’s our top five, plus how to get them… Pennywise, the clown from It No surprise here – the new adaptation of […]

Woman Hands Using Mobile Phone Capture Photo with Cosmetics Background

How your favorite brands are using Instagram Stories

OCT 5, 2017 Instagram Stories turned one recently, and has experienced an unprecedented growth and success rate in that short period of time. According to Ad Week, 250 million accounts now use the feature – from the start this has included big beauty brands, like Benefit, L’Oréal and Maybelline, who jumped on the chance to take […]

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Influencers reveal the price of their beauty routine and it’s a lot

OCT 4, 2017 Actress, Shay Mitchell hit the headlines this week after posting a video revealing that her everyday makeup routine includes nearly $600 worth of products, and now over 3.6m people have followed her step-by-step, non-professional tutorial. So what’s in her bag? Shay’s faves include CoverFX Contour Kit, Nars Radiant Creamy Concealer and Graftobian […]

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Here Is How To Get The Most Out of Your Contracts As A Beauty Creator

OCT 3, 2017 As influencer marketing becomes a bigger business, the types of contracts you’re going to see on the table are equally becoming more business-like. Think tighter expectations and contractual obligations that ‘guarantee social stars’ rights and advertisers’ needs’, writes Digiday. Agencies, in particular, are looking to refine and address gray areas like post […]


Takumi & Me: How To Use The Branded Instagram App

SEPT 28, 2017 A report by influencer marketing app Takumi last year found that ‘influencers with a minimum 1,000 followers can earn about £40 a post for a brand. Someone with more than 5,000 followers could charge roughly £75, while an influencer with upwards of 20,000 could charge £300 or more.’ Sounds good… But what […]


Failure is not a fail: what we learn from rejection

SEPT 27, 2017: To quote Aaliyah: If at first, you don’t succeed, dust yourself off, and try again. And judging by the below examples, that’s not a bad mantra to live by… Pat McGrath, makeup artist There’s no need for an introduction. Pat McGrath is considered a genius within the beauty and fashion community. But […]

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How much beauty content is really fake news?

SEPT 26, 2017: In our so-called ‘post-truth’ society, it can be difficult to differentiate between what is real and what is fake. The World Wide Web was a part of its creator Tim Berners-Lee’s vision of ‘universal connectedness, [a place where] an individual could suddenly situate themselves within a global network, crossing geographical, temporal and cultural […]

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Are these award-winning brands the future of beauty?

SEPT 21, 2017 Ahead of this month’s first-ever Beauty & Money conference, a selection of beauty-related businesses has spotlighted by a panel of industry leaders for their commitment to innovation. What’s interesting is that the smaller names have become the biggest players. ‘Today’s beauty consumers are looking for what’s next, and that gives these companies […]

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Trending Now: Opposites are attractive in beauty

SEPT 20, 2017 Beauty influencers and makeup artists alike are turning things around – literally. It is the best time to try the opposite of what you’re used to, switch up the focus, and experiment with the upside down. These are the top three looks to love right now. In the Negative Space Cat Eye Getting […]

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How to make it as an MUA at Fashion Week

SEPT 19, 2017 It’s Fashion Month – all the biggest names in the industry will be taking their skills on tour, from New York to London, Milan and Paris. But what does it take to do beauty backstage? Here’s what you need to make it as a Fashion Month MUA… Be a fast learner Often you will […]

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How to launch a successful YouTube giveaway

SEPT 14, 2017 There’s no denying it: Everyone loves getting a little something for free. So why not give back to your fanbase by running a video contest on your YouTube channel? It’s not only a great way to catch your audience’s attention, it can also help you increase engagement and gain a more interactive […]

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You Could co-host A new YouTube series with Nikkie Tutorials

SEPT 12, 2017 Nikkie de Jager of Nikkie Tutorials and L’Oréal’s Maybelline have joined forces to create a new online series called I Make Up Like This, due to launch in October. Building on the success of Nikkie’s The Power of Makeup! Videos (580m views and counting!), this 10-part series will explore a range of […]

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How influencers can help the victims of Hurricane Harvey and Irma

SEPT 14, 2017 Following what CNN is calling ‘the most powerful hurricane to hit the United States in a decade’, the residents of Texas and Louisiana are now repairing and recovering from the destruction caused by the storm. We all want to help in any way that we can – contributing to the relief efforts is […]

Girl in a chair in a homely atmosphere with an open laptop with a empty blank screen monitor and a cup of coffee or tea on the background bokeh light, freelancer hipster working at home  in a homely atmosphere using digital computer with blank template copy space screen for your information or content,  blur

Digital Declutter: How to organize your files and devices

SEPT 7, 2017 Being organized doesn’t mean being boring. Here are our tips to digitally declutter your life… Buy a back-up drive You got to love a LaCie external hard drive. It works for all. Plus its rubber casing is perfect if you’re… an experimental person. On Apple devices, Time Machine allows you to back […]

augmented reality

How Augmented Reality is changing the beauty industry

SEPT 6, 2017 We do everything on our phones. So, why not also use yours to test beauty products before you buy them? Some of the biggest brands, from L’Oréal to OPI, are doing exactly that, offering their customers interactive virtual experiences. Here are 3 reasons why you need to know about AR now if […]

Amazon influencers

The Age of Amazon: Will you join the new influencer program?

SEPT 5, 2017 Google and Facebook might want to keep an eye on a certain renowned web competitor: Amazon has just brought its Influencer Program out of beta, and is encouraging YouTubers to put themselves forward for consideration. First spotted by TechCrunch, Amazon has now confirmed the story: ‘We recently enabled a self-service tool for […]

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From online to on screen, the YouTube stars making it on TV

AUG 31, 2017: Get set for a September full of flat-screen fun! These are the beauty television shows to look out for next month – and beyond. American Beauty Star Lifetime is the network behind this September’s must-see reality TV series, American Beauty Star, in which 12 contestants, from YouTube influencers and beauty lovers to expert […]

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Tech Hacks: How To Save money with this vlogging starter pack

AUG 30, 2017: From filming and editing on your phone to making your own lighting equipment, here’s how to get started making videos without spending all your cash, with a little help from Shameless Maya’s ever-useful Tech Talk series… 1. Get the right kit If you’re going to film on a mobile device, whether it’s […]

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How facebook’s latest update could change influencer marketing

AUG 29, 2017: You can now tag brands you are working with in a Facebook post. If they authorize your tag and thereby boost your post, they’ll be able to collect stats around reach, engagement, total spend, and CPM, to better understand the effectiveness of that content. Sounds like a move that makes influencer marketing […]

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Octoly, Influenster, Takumi: How to find brands, get free product, and make money

AUG 24, 2017: With so many influencer-marketing services to choose from, brands are spoiled for choice! But which platform is right for you? Here’s the lowdown on three of our faves… OCTOLY How does it work? Sign up online and choose your area of expertise. Octoly’s marketplace is based on free reviews that aren’t paid […]

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The Rise of the Micro-influencer: Why less is more in marketing

AUG 23, 2017: Influencer marketing is big business. But a shift is becoming more and more apparent. As a continued trend in advertising puts the spotlight on slightly under-the-radar creators, everyone is asking: Why are beauty brands so obsessed with micro-influencers right now? According to Forbes, a single sponsored post on a social-media account with […]

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Why you need to know about the rise of ‘Clean’ beauty

AUG 22, 2017: As demand for more nontoxic beauty products increases, what does ‘Clean’ really mean? In July, Business of Fashion’s beauty columnist asked the questions at the forefront of this growing movement in the beauty industry: ‘What’s in our products? How are they made? Who do we trust? What can we believe? What’s marketing, […]

Big Data: Why you need social-media metrics to pitch to brands

AUG 17, 2017: Numbers matter more than ever. In basic terms, this might be the number of followers you have or the number of likes and comments on a post. That data helps you (and potential collaborators) gauge the impact of your social-media activity and how that might translate into revenue – the process of monitoring this is […]

You’ve Got Male: The most inspiring boys in beauty #ipsyOS

You’ve Got Male: The most inspiring boys in beauty

AUG 16, 2017: ‘Beauty boys are at the tipping point of popular culture,’ says Marie Claire. ‘And they’re being led there by big beauty brands.’ So who are the male vloggers to follow? We spotlight the four of our favorites, from where they started to how they hit the headlines this year… Gabriel Zamora @gabrielzamora […]

4 Lip art trends that slay Instagram all day #ipsyOS

4 Lip art trends that slay Instagram all day

AUG 15, 2017:  It’s all about pucker power this year, as beauty influencers from vlogger, A Hearts Desires to high-fashion makeup artist Val Garland have been taking lip art to a whole new level! Here’s the lowdown on the latest trends to try… Marble Teen Vogue reported on this stunning stone-effect art back in April, […]

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NYX FACE Awards Finals: Congrats to ipsyOS member NsomniaksDream!

AUG. 10, 2017: This week, we’re featuring the ipsyOS members in this year’s top six to talk starting out, finding inspiration, and what it takes to be a finalist in the FACE Awards. Here’s what happened when we met Megan aka NsomniaksDream. In the last six years, NsomniaksDream has grown a following of over 66k […]

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NYX FACE Awards Finals: Congrats to ipsyOS member Colour Creep!

AUG. 9, 2017: This week, we’re featuring the ipsyOS members in this year’s top six to talk starting out, finding inspiration and what it takes to be a finalist in the FACE Awards. Here’s what happened when we met Kimberley aka Colour Creep… Since uploading her first videos to YouTube in 2015, professional MUA Colour […]

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NYX FACE Awards Finals: Congrats to ipsyOS member Victoria Lyn Beauty!  

AUG. 8, 2017: This week, we’re featuring the ipsyOS members in this year’s top six to talk starting out, finding inspiration and what it takes to be a finalist in the FACE Awards. Here’s what happened when we met Victoria Lyn Beauty… With over 81k followers on YouTube, Victoria Lyn Beauty is making a name […]

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Co-Founder of Soko Glam Talks Korean Beauty

AUG. 7, 2017: While contouring and brow transformations reign supreme on social media, if you really want your video to stand out, you should consider diving into the world of skin care content! As an esthetician and co-founder of the leading Korean Beauty site Soko Glam, and Korean beauty content site The Klog, I’ve seen […]

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Success stories: Daily habits of top influencers

AUG 3, 2017: We’ve all been there – Some days you just want to hit snooze on the alarm clock and stay in bed. It can seem all too tempting when you’re the boss of your own schedule, but if you want to follow in the footsteps of some of the most successful people in […]

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What can brands – and bloggers – learn from models on social media?

AUG 2, 2017: We’re in the age of a digital publishing revolution and it’s being led by an unlikely source. Business of Fashion explains: ‘Social media has turned fashion models into powerful digital publishers, some of whom have far larger audiences than brands or traditional magazines.’ It’s obvious to any online follower of fashion’s biggest […]

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The three types of influencer: Which one are you?

AUG 1, 2017: n the midst of what some are calling a consumer ‘trust crisis’, influencers continue to act as ‘trusted sources’ in bridging the gap between audiences and brands. A recent study of 800 women who shop online for beauty products found that ‘37% will try a new product after seeing it on a […]

Out of this world: Beauty inspo from couture fashion week 2017 #ipsyOS

Out of this world: Beauty inspo from couture fashion week 2017

JULY 27, 2017: In need of some out-there inspiration? Lucky for you, we’ve rounded up the most experimental beauty looks from the haute couture shows made for maximum impact…   Image Credit: @whatsupwilmington   Flower Girl Floral decorations have been a big deal this year (remember succulent nail art?), and with festival season in full […]

The Secret to Creativity: Tips on How to Come Up with New Ideas #ipsyOS

The Secret to Creativity: Tips on How to Come Up with New Ideas

JULY 25, 2017: We all know the Google model: Working environments complete with napping areas, recreation hubs, movie rooms, basketball courts, and even an aquarium in their Zurich headquarters! Their inventive approach to office design is what ranks them as one of the best companies to work for in the world – and perhaps what ensures […]

3 Brands Helping Beauty Startups Become a Success #ipsyOS

3 Brands Helping Beauty Startups Become a Success

JULY 25, 2017: More and more brands are giving their money away… Bet that got your attention – but it’s not for just anybody. Fashionista explains: ‘The newest fad among large, profitable, well-known apparel and beauty companies? … They have adopted very like-minded incubator or accelerator-like programs for up-and-coming entrepreneurs.’ But what does that mean and […]

Is Snapchat turning its back on influencers? #ipsyOS

Is Snapchat turning its back on influencers?

JULY 20, 2017: It feels like there hasn’t been a single week this year when Snapchat wasn’t in the news – from positive and negative reviews of its latest feature, Snap Maps, to its AR dancing hot dog taking over every corner of the Internet. Mostly, journalists seem unable to decide whether the platform is still […]

Studio photo

How I set up my at-home studio

JULY 19, 2017: Who better than some of our favorite beauty creators to talk us through their tips and tricks for filming and editing their YouTube videos back when they were first getting started? Lights, camera action: here’s our round up… Jennifer Nguyen @injenslife Watch the video: My YouTube Video Secrets Camera: ‘Canon… I got the […]

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Is Using Skin Filters In YouTube Videos good or bad?

JULY 18, 2017: Flawless, natural-looking skin – it’s the epitome of any beauty look, whether or not you’re a professional makeup artist or content creator. But earlier this year, YouTuber Wayne Goss got a lot of reactions when he uploaded the video, ‘Warning. You’re Being Lied To…’, which revealed the secrets of ‘living Photoshop’, an […]


Do you have what it takes to win $50,000?

Are you plucking awesome? Got arches that deserve their own parade? Would you win Mayor of Brow Town by a landslide? Well, Benefit Cosmetics has the perfect competition for you! Introducing Best in Brows: The Search for Benefit’s Next Brow Style! Benefit is browsing far and wide for the next big brow trend. Master a […]

Trending Now in Beauty: #TBT Noughties Style

Trending Now in Beauty: #TBT Noughties Style

JULY 13, 2017: Ah, the noughties… The decade that gave us Britney and Justin, variations on The Rachel haircut, and The OC. While some may say there was a lot wrong with our early millennium icons, there’s also a lot to love – now we’re seeing a range of noughties styling tricks having a serious comeback. […]

How Huda Kattan made it to the top of Instagram’s Rich List  #ipsyOS

How Huda Kattan made it to the top of Instagram’s Rich List  

JULY 12, 2017: Having already been dubbed one of Forbes’ top beauty influencers, Huda Kattan has another accolade to add to her collection: She’s now made number 1 on Instagram’s first-ever Influencer Rich List. Instagram scheduling site Hopper HQ, published the top-20 figures making the most money on the app this month, which includes Zoella […]

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3 Photo apps that do all the work for you

JULY 11, 2017: Why would you do all that image admin work when there’s an app for that? Here are the latest downloads to get your photo process running like clockwork… Editing: Mendr Wouldn’t it be great if there was an Uber for Photoshop? Well, guess what? There is, and it’s called Mendr. Devised by […]

How to create a proposal letter to brands by @JessicaGilmartin

How to create a proposal letter to brands by @JessicaGilmartin

July 10th, 2017 One of the hardest and most daunting tasks can be trying to figure out how to approach a brand you love and want to work with. I know for the longest time I thought a brand would just reach out to me. Which yes sometimes is true, but in this growing community […]

Speak up: Why brands want influencer-led podcasts #ipsyOS

Speak up: Why brands want influencer-led podcasts

JULY 6, 2017: In the last two years, the podcast’s rise of popularity from the preferred medium of gamers and tech geeks to cool pop-culture series (hello This American Life, Serial, and S-Town) has not gone unnoticed. Wired and Contently were just two publishers who referred to podcasts as the ‘new blogs’. And while the former […]

Get Appy: Best Beauty Apps To Try Before You Buy #ipsyOS

Get Appy: Best Beauty Apps To Try Before You Buy

JULY 5, 2017: 2017 is the ‘Year of the Beauty App’, according to WWD. And with such a variety of options out there, it’s hardly surprising. Many have already started reshaping the beauty industry and the way consumers shop – introducing virtual and augmented reality experiences, from which you can buy products with a simple tap of […]

How socializing can actually help you stay motivated this summer #ipsyOS

How socializing can actually help you stay motivated this summer

JULY 4, 2017: We all know what it’s like when summer vacation season comes around – even if your school days are long behind you, the temptation to put work on hold is all too real. But luckily as creators, we find inspiration even in the things that distract us! Here are 6 ways to stay motivated […]

Jessica Gilmartin

How to edit Instagram video using Final Cut Pro X in 5 quick steps

JULY 3, 2017: Instagram is one of the largest social media platforms with 400 million active daily users. And Instagram videos get 2 times the engagement of photos than any other social media platform, and the ability to grow more using video is huge! So, for this first guest blog post, I am sharing a […]

Trending Now: Mercury Rising Makeup #ipsyOS

Trending Now: Mercury Rising Makeup

JUNE 29, 2017: It’s getting hot in herre. As the summer season heats up, bloggers around the world are finding inspiration from higher temperatures. Here are our favorite trending looks causing the mercury to rise, whatever the weather – and our top makeup tips for when things feel like they’re reaching boiling point. Ice Cream What started […]

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Meet the ispyOS members in the 2017 NYX FACE Awards Top 12

JUNE 28, 2017: This week, NYX Professional Makeup announced its top-12 finalists for the 6th annual FACE Awards, which means we’re one step closer to finding out who will be the brand’s 2017 Beauty Vlogger of the Year on August 19th. Four ipsyOS members made the cut – show your support by checking out their […]

The 411 on The New Instagram Partnership Tag #ipsyOS

The 411 on The New Instagram Partnership Tag

JUNE 27, 2017: In a bid for further transparency following ongoing complaints and reminders from the Federal Trade Commission, Instagram is releasing a new tool to clearly differentiate brand-supported content from non-sponsored posts. Currently in beta mode amongst influencers and publishers including BuzzFeed, you’ll see the words ‘Paid partnership with [brand name]’ in place of […]

How To Get More YouTUbe views with SEO @Kallie_Branciforte

How To Get More YouTube Views with SEO @Kallie_Branciforte

JUNE 26, 2017: If you are creating awesome videos on YouTube and no one is watching them, you may be feeling a little defeated.  There’s nothing worse than spending a lot of time creating awesome video content and then not having anyone to watch it! In this post, we will quickly cover how to use […]

Try to figure it out

YouTube Tips Creators need to know in 2017

JUNE 22, 2017: Haven’t read YouTube’s 10 fundamentals of a Creative Strategy? Want to know how to look after your YouTube account as a creator today? Well, lucky for you, we’ve rounded up our top tips for keeping things ticking along nicely… Timing is Everything When is activity at its peak? You should know when […]

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3 Different Instagram Editing Techniques To Create A Killer Feed

JUNE 21, 2017: Who better than some of our favorite beauty creators – and ipsyOS members – to talk us through their tips and tricks for editing photos and planning their Instagram feeds? Here’s our round up… Marianna Hewitt @marianna_hewitt Fave apps: Facetune for selfies; VSCO for filters; PicFrame for creating YouTube featured images; WordSwag for […]

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The New Facebook Feature Helping Boost Engagement

JUNE 20, 2017: This month, Facebook launched closed captions for Live videos – to use the feature, you can either activate the platform’s Live API or create your own externally. But how can something as simple as adding text to your Live videos help increase user engagement? It’s all about accessibility. Loud & Quiet What happens […]


4 Ways to Authentically Grow Your Instagram by @kallie_branciforte

JUNE 19, 2017: It’s easy to get caught up in the numbers game on social media. You want to have more followers, more likes, and more comments. This leads many influencers to consider often frowned upon methods of growing their accounts like follow/unfollow or purchasing followers from an app. While this makes you appear to […]

20 Questions With Serein Wu: From Depression to YouTube success

20 Questions With Serein Wu: From Depression to YouTube success

JUNE 15, 2017: Since starting out in 2014, Los Angeles-based beauty, fashion and lifestyle blogger and ipsyOS member, Serein Wu of Dress Yourself Happy has grown a following of over 95k YouTube subscribers and 47k fans on Instagram. And her ability to inspire this audience comes from her own genuine motivation. ‘I started watching YouTube […]

Next Level Livestream: Facebook and Twitter video updates you need to know #ipsyOS

Next Level Livestream: Facebook and Twitter video updates you need to know

JUNE 14, 2017: In a blog post announcing its new features, Facebook revealed that Live videos draw more than ten times as many comments as regular videos, confirming real-time content’s importance as a tool for increasing engagement. So it comes as no surprise that the company’s attention is on building interaction around livestreams. In response […]

What’s My Name? Rihanna and the latest celeb beauty launches #ipsyOS

What’s My Name? Rihanna and the latest celeb beauty launches

JUNE 13, 2017: Spring saw a wave of celebrity beauty brand collaborations and announcements, from Chrissy Teigen’s Glow Face Palette for Becca Cosmetics to Dua Lipa’s unicorn-inspired MAC Cremesheen Glass lip gloss via Blue Ivy’s namesake line – and the news just keeps coming in 2017. On May 31st, Rihanna revealed on Twitter that she’d be […]

How to Pitch to Brands From @KAllie_BRANCIFORTE

How to Pitch to Brands From @KAllie_BRANCIFORTE

JUNE 12, 2017: Your YouTube channel and videos give you the trust and loyalty of your audience. The access to that audience is very valuable, and because of that many brands and companies will likely start popping up in your inbox asking for reviews and looking to work together. However, if you want to work […]

Vacation Vibes: Who to Watch for Beauty Inspo #ipsyOS

Vacation Vibes: Who to Watch for Beauty Inspo

JUNE 7, 2017: Have you booked a beach getaway or are you looking forward to a city staycation? Wherever you’re headed, it’s time to think vacation – even beauty creators have to take a break sometimes! Here are the creators you should be watching to get your summer beauty look sorted, from head to toe… Pastel-Perfect […]

Trending Now: EPIC Winged Liner

Trending Now: EPIC Winged Liner

JUNE 6, 2017: The latest catwalk beauty look to take flight is all about Wings of Desire – in strictly epic proportions. But what inspired this retro-style throwback? Here’s our round up of the best winged-liner looks, from rock ’n’ roll on the runway to IRL on Instagram… Kabuki Cool: Louis Vuitton In a collection […]

Best Practices for Working with Brands With @kallie_branciforte #ipsyOS

Best Practices for Working with Brands From @kallie_branciforte

June 5, 2017: One perk of being a YouTuber is getting a chance to work hand-in-hand with your favorite brands. Usually, getting a chance to collaborate with brands is a good experience for everyone, but sometimes it’s not always a rosy experience. Occasionally you might find yourself locked into agreements you didn’t want or constrained […]

How Can We Help Improve Self Image On Social Media? #ipsyOS

How Can We Help Improve Self Image On Social Media?

June 1, 2017 Off the back of a recent study by the UK’s Royal Society for Public Health called #StatusofMind, everyone’s talking about how social-media apps affect our mental health. Mashable’s even done an article on how to protect yourself! Out of the five social platforms, Instagram had the greatest negative impact on the 14 […]


The Battle of The Face Filters: Instagram Stories vs Snapchat

May 31, 2017 Augmented Reality is big business these days: IBM even called it ‘the next frontier for social-media marketing’. Put simply, AR is about integrating your surroundings with your virtual experience – that’s the idea behind the editing tools you can use on Instagram Stories and Snapchat Lenses. And while the former followed the latter, this month […]

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AI Is Behind Instagram’s ‘Shadow Ban’ And Here’s How To Make It Work For You

May 30, 2017: By now, we’re all familiar with the so-called Instagram ‘shadow ban’ and we’ve tried various tactics shared by social-media experts and fellow content creators to get around it – from changing your account settings to fervently checking each and every hashtag. So why is nothing working? Liz Dean at The Social Media Posse reckons […]

Smashing Beauty Stereotypes: Who To Watch To Get Inspired

Smashing Beauty Stereotypes: Who To Watch To Get Inspired

May 25, 2017 With Emma Watson winning the first gender-neutral MTV TV & Movie Award for Beauty and the Beast this month, it seems the mainstream media is questioning the gender divide. It’s worth noting that some high-profile awards ceremonies, like the Grammys, have never included gendered categories, but MTV has won accolades for pushing […]

Get Glued To Instagram’s Craft Beauty Trend #ipsyOS

Get Glued To Instagram’s Craft Beauty Trend

May 24, 2017 As glue-based beauty trends are sparking a new wave of creativity on Instagram, we look back at some of our recent favorites – from the passing fads to the ones sure to stick around. ‘Terrarium Eyes’ by Ellie Costello @makeupisart_x The UK-based, 19-year-old MAC Cosmetics MUA hit headlines around the world this […]

Underground Beauty: Secret Communities vs Bloggers #ipsyOS

Underground Beauty: Secret Communities vs Bloggers

May 23, 2017 Are the days of unbiased beauty advice a thing of the past? While reports say that bloggers are trusted sources – Forbes highlighted that 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement last year – in the age of increasingly sponsored content and brand-funded collaborations, the legitimacy of creators […]

Trending Now: Feather Eyebrows Take Flight #ipsyOS

Trending Now: Feather Eyebrows Take Flight

May 9, 2017 Move over bold and busy brows, feathers are the new shape of things to come – that is, according to the beauty bloggers who are flocking to what Glamour’s Lipstick magazine is calling it the ‘Latest Polarizing Trend’ on Instagram. Parting brows horizontally down the middle is proving to be a provocative […]

4 Quick Tips To Grow Your Facebook Page

4 Easy Ways To Grow Your Facebook Page If You Are Consistent

May 11, 2017 With almost two billion users, there is a lot of competition as a beauty creator on Facebook. And the platform doesn’t make it any easier. According to TechCrunch, its algorithms determine which content to display in a user’s news feed in many ways, from how well the post performed in terms of […]

Is It Time To Get Serious About Vertical Videos? #ipsyOS

Is It Time To Get Serious About Vertical Videos?

May 10, 2017 Marketing experts have been talking about the rise of vertical video for a while now. But are we really seeing a shift towards more vertical storytelling? Why The Advertisers Are In On It Snapchat launched vertical video ads two years ago, and was swiftly followed by Facebook and Instagram. Speaking to Exchange […]

chrissy teigan

Chrissy Teigen Collabs With Becca Cosmetics To Give Us The Best Glow Of Our Life

May 4, 2017: On April 13th, everyone’s favorite supermodel and TV personality Chrissy Teigen teased on Instagram that she was ‘cooking up something super special’ with Becca Cosmetics. The news rocked the beauty industry with editors and influencers around the world speculating what this ‘delicious’ highlighter would be like. Allure magazine’s Devon Abelman said the […]

Photographic equipment on an old board

Guru Gear: The 2017 cameras and accessories to buy

May 3, 2017: Cameras at the ready? This is your ultimate guide to the products of the year so far… LIGHTS  LimoStudio 700W Photography Continuous Lighting Kit According to Best Brand Reviews, this ‘perfect’ kit helps you create more natural-looking light. You get two light holders, complete with light bulbs designed to save up to […]

How to combat shadow banning and improve engagement on Instagram #ipsyOS

How to combat shadow banning and improve engagement on Instagram

May 2, 2017: Earlier this month, a number of Instagram Business Account users reported being ‘shadow banned’ on the app and seeing a 50% decrease in engagement. Want to avoid being affected and keep your engagement up? Here are our top tips… Play By The Rules If the shadow ban is related to what Instagram […]

5 mobile apps to help you make videos on the move #ipsyOS

5 mobile apps to help you make videos on the move

April 26, 2017 Can’t get behind the camera today? These five mobile apps might be exactly what you need to creatively kick-start your day… 1. Flipagram Boasting 200 million users, Flipagram launched in 2013 as a tool to create video stories or ‘Flips’, which combine videos, photos, text and music. It’s USP? Flipagram is the […]

Who made Forbes first-ever Top Influencers list? #ipsyOS

Who made Forbes first-ever Top Influencers list?

April 25, 2017 It’s proving to be a big year for the social media blogger, with everyone claiming that influencer marketing is set to explode in 201 7– but this was truly cemented when Forbes magazine released its first-ever Top Influencers list in April, including some of the most talked-about names in the beauty and […]

Going mobile: Are you making the right kind of videos? #ipsyOS

Going mobile: Are you making the right kind of videos?

APR. 20, 2017: From big brands and small businesses to influential individuals, everyone understands the importance of video in the digital age. Hubspot started the year with a whole article dedicated to the format as a content marketing strategy, in response to its rising popularity in 2016 and software company HighQ’s infographic naming 2017 ‘the […]

Instagram Stories v. Snapchat: Which one is better? #ipsyOS

Instagram Stories v. Snapchat: Which one is better?

APRIL 19, 2017: The battle of the social-media businesses continues – but who will win? Snapchat introduced Stories back in 2013, allowing users to upload shots for their friends to view over a 24-hour period. This captured the imagination of the app’s biggest rival, Instagram, who launched a similar feature last year – CEO Kevin Systrom candidly told […]

Supporting the best artists by fans

ipsyOS member festival faves

April 18, 2017 Festival season is the best time to show your true colors, and by true colors we mean let your unique flag fly. We reached out to our ipsyOS community to see what some of their favorite festival looks are and why they feel great rocking them or what inspired the look. Lam […]


The New Beauty App That Will Make Shopping For Makeup A Much Better Experience

APR 18, 2017: How do you choose the perfect foundation for your skin tone? From Cosmopolitan and Lauren Conrad to the artists at your local store’s makeup counter, beauty experts around the world have long attempted to answer this important question. Now, it seems taking a simple selfie could be the trick to finding the […]

Sh*t just get real: Is Instagram shadow banning accounts? #ipsyOS

Sh*t just got real: Is Instagram shadow banning accounts?

April 17, 2017: The term ‘shadow ban’ (also known as ‘stealth’ or ‘ghost’ banning, as well as ‘comment ghosting’) is the banning of a person’s account from an online community without their knowledge. From the user’s perspective, everything seems normal, but in reality, no one can see the photos, comments or videos they’re posting. Social […]

Why it is time to try natural beauty products ASAP #ipsyOS

Why it is time to try natural beauty products ASAP

April 11, 2017: The press is calling it The Clean Beauty Movement. We’re seeing a new wave in natural products in some of the USA’s biggest stores – just last month, Nordstrom added an entire natural beauty outposts (think no parabens, sulfates, or phthalates) in 46 of its brick-and-mortar stores, including Los Angeles, Dallas, Chicago, and Seattle, […]

Trending now: Prosecco flavored nail polish..Whaaaat? #ipsyOS

Trending now: Prosecco flavored nail polish..Whaaaat?

April 12, 2017: Finally, a reason to feel less guilty about biting your nails! You might think that a French beauty brand would be behind this sparkling wine flavored, gold-colored new product, but surprisingly it’s Groupon that’s producing prosecco-infused polish. It does come with a caveat: the site warns that it is extremely flammable and […]

Meet the MUA behind the Meme Makeup trend #ipsyOS

Meet the MUA behind the Meme Makeup trend

April 13, 2017: Another week, another bold beauty trend breaking the internet. This time it’s all about the meeting of makeup artists and meme creators, as some of our favorite viral memes are making their way onto eyelids everywhere. We’ve seen everything from SaltBae by @chelseywolz and Hurt Bae by @lexusmperezz, to Kim Kardashian by […]

The Beauty Trend Flooding Instagram: Halo Eye makeup #ipsyOS

The Beauty Trend Flooding Instagram: Halo Eye makeup

April 6, 2017: There’s a new halo style in town, a trend that’s warming up (shades) just in time for spring. The Halo Eye is simply a technique to create the appearance of larger, rounder eyes, by sandwiching a very light color with a darker color on both the upper lids and along the rims […]

influencer lipstick collabs

Meet the influencers designing your new favorite lipstick

April 5, 2017: More and more beauty influencers are partnering up with brands, but MAC Cosmetics was one of the first to launch a creator-led collaboration back in 2011, when it teamed up with popular beauty bloggers on a range of eyeshadows and glosses. This month, the brand is doing it again with 10 established […]

Is egg blending the new beauty hack to know? #ipsyOS

Is egg blending the new beauty hack to know?

April, 4, 2017: No, it’s not an early April Fools Day joke. Hardboiled eggs make for surprisingly good makeup sponges – that is, according to a variety of beauty bloggers, including Nadi at PopLuxe and Esther Gbudje aka houseofsienna. As part of a new series, Nadi invites his viewers to suggest random objects for him to […]

Who to watch, what to see: Festival season starts here!

Who to watch, what to see: Festival season starts here!

MAR. 30, 2017: Festival season is upon us, and the style and makeup videos are rolling in. Desi Perkins’s Coachella Festival and JCharlesBeauty’s Chunky Glitter Festival makeup tutorials are some of our favorites in the first round of this year’s festival-fabulous looks. But who set the bar in past years? Here are 5 top festivals […]

How Three Star MUAs Got Their Start In The Industry #ipsyOS

How Three Star MUAs Got Their Start In The Industry

MAR. 29, 2017: Some of our favorite makeup artists are also our favorite social-media stars! But how did they get started? In this industry, it is all about who you know and how hard you work… PAT MCGRATH @patmcgrathreal Named ‘the most in-demand makeup artist in the world’ by NY Mag’s The Cut, Pat McGrath is […]

Uptime Is The New way to watch videos on YouTube #ipsyOS

Uptime Is The New way to watch videos on YouTube

MAR. 28, 2017: We’ve been watching YouTube videos with friends since the platform launched back in 2005. So what’s the big deal about Google’s new real-time video sharing app, Uptime? Flashy Features When you watch a video, your profile icon floats across the screen, and you can comment, as well as post emoji or stickers. […]

Pretty young brunette talking about makeup brushes on video for her beauty blog online

How Beauty Brands Apply Their Learnings From Creators

MAR. 23, 2017: It’s official. Beauty brands are outnumbered by vloggers in YouTube beauty category searches by 14 to 1, according to a study by L2’s digital research team, which focused on organic visibility or naturally generated results. ‘[Brands make up] 2% of first page results across the categories we looked at,’ L2’s beauty associate […]