How to use Pinterest as an alternative to Instagram

MAR 1, 2018: Have you been affected by Instagram’s changing algorithm? Some are saying there is an alternative – and it comes in the form of Pinterest. But is it really time to revisit the XX platform, and is it right for you and your business? We investigate…   The purpose Pinterest has a very different […]

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Why YouTube series Allure Incubator is a big deal for beauty influencers

FEB 28, 2018: Who will be Covergirl’s next brand ambassador? That was the question web series Allure Incubator hoped to answer over its six-episode run. A product of a collaboration between the Condé Nast magazine and the iconic makeup company, the show reworks the traditionally televised reality format, while also revolutionizing the way brands work […]

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What brands see when they search for influencers online

FEB 27, 2018: As more and more content creators are collaborating with brands, there are more and more ways to connect with them. But how do they operate and what they see when they search for influencers online? Here’s what you need to know… They use influencer search tools, like BuzzSumo, which helps brands find […]

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NEW music from #IPSYxBEA! 🎧

We’re super excited to announce our #IPSYxBEA partnership with Hollywood Records artist, Bea Miller! With the release of her new women’s empowerment anthem, S.L.U.T., we are able to give all ipsy Open Studios members access to use her track in upcoming content for a limited time. What’s the story behind S.L.U.T.? Check out Bea’s video […]

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All About Self Love

FEB 14, 2018: Oh, happy day of love beauties!! Valentine’s day is a totally commercial holiday, but we think its also a great time to show your love towards others and most importantly yourself! This month’s ipsy Glam Bag theme is “Unzipped”! Inspiring you to define what sexy means to you. “Sexy” is not limited to a […]

Instagram updates, plus the new feature you won’t want #ipsyOpenStudios

Instagram updates, plus the new feature you won’t want

FEB 8, 2018: What happened in the world of Instagram last month? Consider this your need-to-know on all the latest news and features. The new feature for GIF lovers It looks like Instagram is forming a partnership with Giphy to offer a GIF library in Stories, which it first tested with users in Indonesia, the […]

What does it really take to be a Glambassador? #ipsyOpenStudios

What does it really take to be a Glambassador?

FEB 7, 2018: It’s not just about being glam. Influencer marketing agency, Glambassador is looking for influencers to connect with brands who match their niche. They say they ‘operate similarly to a job bank platform where the brands are the employers and influencers are candidates. Brands have the ability to post campaigns (jobs) and influencers bid […]

What’s up with WhatsApp? Latest updates, plus subscription scams #ipsyOpenStudios

What’s up with WhatsApp? Latest updates, plus subscription scams

FEB 6, 2018: There is a lot going on over at WhatsApp this year – but what does that mean for you? Here are three things you need to know. 1. WhatsApp Business launches In January, The Verge reported that the platform had designed a separate app specifically to help small businesses connect with customers […]

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Is this the start of a social media influencer ban?

FEB 1, 2018: The White Moose Café, a hotel in Dublin, Ireland, has banned YouTubers and Instagram stars after 22-year-old influencer Elle Darby asked for a five-night free stay. You might think her email reads like any brand pitch: ‘I work as a social media influencer, mainly lifestyle, beauty and travel based.’ She then quotes […]

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Valentine’s Day, plus 3 more February content ideas

JAN 31, 2018: Are you ready for the month ahead? Whether you’re looking for video inspiration or in need of a beauty trend update, we got you! Here are four content ideas to plan in February. 1. Celebrate Valentine’s Day With February 14th only two weeks away, it’s never too soon to get date-night ready. […]

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It’s time to diversify! Here are 3 ways to broaden your content

JAN 30, 2018: There’s so much more to being a beauty influencer these days – social media is just the start. So if one of your New Year’s Resolutions was to try something new, then it’s time to expand your horizons, grow your audience, and diversify! Here are three areas to look into… Create your […]


Is Snips The ‘Cool’ New Influencer Network?

JAN 25, 2018: There’s yet another influencer network on the scene, and it goes by the name of Snips. They call themselves the ‘coolest’, but do they really live up to the hype? Here’s everything you need to know. What they do, in their words… ‘Snips is helping savvy social influencers, like yourself, become the […]

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Is Instagram marketing fraud really a thing?

JAN 24, 2018: You may have noticed more and more articles discussing the rise of influencer fraud: ‘Are fake Instagram influencers deceiving brands?’ asked Mediakix, while Econsultancy suggested marketers are ‘underestimating the fraud threat to influencer marketing’. But is there any truth in it? ‘Influencer marketing fraud is a known problem,’ writes Digiday. ‘Authenticity is […]


CVS Health Takes A Stand Against Fake Beauty Ideals

JAN 23, 2018: This month, CVS Health made a major announcement, promising to stop altering beauty-related images on its products, online marketing, and in stores with immediate effect. What’s more, the organization will also aim to become more transparent about brands that use Photoshop to enhance their photos – for example, if ‘a person’s shape, […]

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Happy Veganuary! 8 beauty bloggers and products to know

JAN 18, 2018: Whether you’re vegan or not, chances are you’ll have heard of Veganuary, the month-long vegan advertising campaign that has just arrived in America.  And it is all in the name of protecting the environment and improving health, which makes it perfect for the New Year. Interested? Here’s what you need to know […]

Is Zine the new platform set to ‘save’ influencer marketing?

JAN 17, 2018: There’s something a little special about Zine. This new influencer platform sells itself as being ‘transparent, consistent and impartial’ – and you get that sense instantly from the look and feel of their website. It also says they’re ‘redefining industry standards’ and ‘have the strategy to save influencer marketing’. But is it the […]

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How to really get the timing right with your social-media posts

JAN 16, 2018: Timing is everything, especially on social media. There is simply no use posting great content if your audience isn’t around to see it! The more people that see what you share, the larger your audience, which in turn helps you increase engagement, drive traffic, and gain potential new followers. Sound good? Here’s […]

4 Beauty Influencers Get Real. I Didn't Wake Up Like This. #ipsyOpenStudios

4 Beauty Influencers Get Real. I Didn’t Wake Up Like This.

JAN 11, 2018: At the start of a new year, it’s easy to fall prey to some January blues, especially in the beauty and body positivity department. To help keep your spirits up, we’ve collated our favorite moments that influencers showed what they’re really made of and looked even better for keeping it real… Hailey Wait Colorado-based […]

Beauty Booster: Morning rituals for sparking creativity #ipsyOpenStudios

Beauty Booster: Morning rituals for sparking creativity

JAN 10, 2017: Feeling a bit fuzzy post-holiday? We’re here to help! Presenting five ideas to help you get inspired and boost your creativity every day. Do a dream drawing If you’re a content creator, you already dream big. But do you ever wake up feeling like you’ve had a vivid vision that’s trying to […]

Your Strategy To Accomplish All of Your 2018 Goals #ipsyOpenStudios

Your Strategy To Accomplish All of Your 2018 Goals

JAN 9, 2018: The new year is the perfect time to reset your strategy – and that includes the way you set goals. While it’s no secret New Year’s resolutions often fail, these 4 tips from The Mission will show you that by doing things differently, you can get different results. 1. Word your goals […]

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Trending Now: 2018 Beauty Predictions You Should Know About

JAN 4, 2018: At end of every year, our friends over at Pinterest pull together their predictions for next year’s most popular trends, based on the top pins amongst their community. When it comes to beauty and fashion, the Pinterest 100 is usually a great indication of the kind of looks that content creators should […]

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How to Use the New Year to Shamelessly Promote Yourself

JAN 3, 2018: New Year, new ideas. Welcome to 2018 and our guide to getting this year’s content off to a flying start! Here’s how to put yourself out there, with a little help from Twitter and Five Stars – there’s no better way to celebrate the first day of the New Year. Say Happy New Year! It […]

How to use social ads to grow your following #ipsyOpenStudios

How to use social ads to grow your following

JAN 2, 2018: When it comes to digital advertising, the numbers speak for themselves: ‘an anticipated $72.08 billion [was] spent on digital ads in the United States alone in 2016, a number expected to rise to more than $82 billion [in 2017] and more than $113 billion by 2020,’ explains Hootsuite, in their guide to […]

End of Year Review: How to maximize your Instagram Best 9 #ipsyOpenStudios

End of Year Review: How to maximize your Instagram Best 9

DEC 26, 2017: It’s the online trend that shows no sign of stopping: December marks the start of everyone’s end-of-year reviews – there are lists for everything from the Best Albums of 2017, to the Best Beauty Gifts To Buy Now. But it doesn’t just stop there… Our social networks also seem intent on summarizing the […]

What will 2018 bring for influencers? #ipsyOpenStudios

What will 2018 bring for influencers?

DEC 26, 2017: If 2017 was the year of influencer marketing, 2018 is set to solidify its place within the industry – at least that’s what Forbes is suggesting in its article on The Influencer Marketing Trends That Will Dominate 2018. Looking to top influencers and marketing thought leaders for their predictions, the New Year certainly […]

How to end the year on a high #ipsyOpenStudios

How to end the year on a high

DEC 26, 2017: New year, new me – at least, that’s how the old saying goes. Certainly, the first day of the first month seems as good a time as ever to make a fresh start. So why not get ahead? Presenting our guide to ending 2017 on a high as a creator…   #TBT Why […]

20 questions with ipsy Open Studios member and the 'anti-glam' Eleanor Barnes

20 questions with ipsy Open Studios member and the ‘anti-glam’ Eleanor Barnes

DEC 21, 2017: Relative new kid on the YouTube block (but longstanding Instagram and Twitter champion) Eleanor Barnes, aka Snitchery, is the ‘anti-glam’ poster girl with an expertly curated look and just as distinctive personality. She’s captured her 457k followers on Instagram and over 90k on Twitter with this very individual mix of consistent creative direction […]

Is Instagram Direct the end of Snapchat? #ipsyopenstudios

Is Instagram Direct the end of Snapchat?

DEC 21, 2017 This month, The Verge was first to notice Instagram is test launching a standalone-messaging app called Direct. Parallels with Snapchat were quickly drawn, as was the fact that this would empower ‘parent company Facebook [with] a third popular messaging tool alongside Messenger and WhatsApp.’ How does it work? In its current state, […]

The YouTube Community tab Gets A Major Upgrade #ipsyOpenStudios

The YouTube Community tab Gets A Major Upgrade

DEC 19, 2017 After a limited rollout last year, YouTube is expanding its Community tab to more creators – it’s now available to anyone who has a channel with more than 10,000 subscribers. Here’s the lowdown you need… Welcome Community This social feature lets creators engage with their followers through text, video, photos and more – it’s […]


The Business: Updated Instagram Insights you need to know

DEC 14, 2017 Got Instagram? Check. Created your Business Profile? Check. Decoded the Discovery section? Not yet? Well, here’s everything you need to know about Instagram Insights… Overall Insights To view Insights for your Business account, you would click on the graph icon in the upper-right corner of your profile. At the top, you’d find […]

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Trending Now: Content ideas to crush on this December

DEC 13, 2017 In need of some beauty inspo? End of the year doesn’t have to mean the end of ideas. Discover December’s most talked-about topics for some seriously clever content creativity! Bauble Brows It’s beginning to look a lot like Christmas… But forget decorating the tree, this December is all about hanging baubles from your brows. […]

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Is your social feed the future of shopping?

DEC 12, 2017 Shopping used to be so simple. You’d go to your nearest store, peruse the aisles, try a few products, and take home your favorite. Most of the time, you’d keep going back – to the same store, to purchase more of the same brand. Nowadays we’re spoilt for choice! Not only has the […]

They Get It: Deck of Scarlet Has Influencer First Approach #ipsyOpenStudios

They Get It: Deck of Scarlet Has Influencer First Approach

DEC 7, 2017 We’ve been documenting the rise of influencer/brand collaborations for a while – just this year we saw MAC join Becca and Tarte, among many other names, team up with your favorite beauty influencers. Racked even ran a story back in February asking: ‘Are Influencer Collaborations Going to Save the Beauty Industry?’ Then there’s […]

The New Google Trends Wants To Help You Create Better Content #ipsyOpeStudios

The New Google Trends Wants To Help You Create Better Content

DEC 6, 2017 Google Trends has got even better. TechCrunch explains: ‘The service now includes data from more Google products beyond web search, the company says, with the addition of search data from verticals like Google News, Shopping, Images, and YouTube.’ This gives users more ways to search, including things like related topics or videos […]

The New Brave browser lets users tip YouTube creators #ipsyOpenStudios

The New Brave browser lets users tip YouTube creators

DEC 5, 2017 As you spend your days online, no doubt you will have probably used Safari, Google Chrome and Firefox – these are some of the most well-known web browsers in the world. But have you heard of Brave? And no, we’re not talking about the movie. Founded by the inventor of Javascript and co-founder of Mozilla, […]

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Heard of Here’s what you need to know

NOV 30, 2017 Coke Zero, AOL, BBC, Facebook: CEO and founder Mae Karwowski has a rather impressive CV in social-media managing and consulting.  Her influential marketing platform is new to the scene having only launched two and a half years ago but has ‘already succeeded in disrupting the media landscape’, according to Skift. Here’s why […]

How I use social media: 3 beauty creators share their tips

NOV 29, 2017 What do beauty creators have to say about starting out and succeeding on social media? Here is our round-up of three of our faves… Samantha Ravndahl Canadian blogger Samantha Ravndahl has over 750k subscribers on YouTube and 2.4m followers on Instagram. Her first tip for both platforms? Consistency. ‘You want to be […]


Introducing Facebook’s New Creator App And How It Can Help You

NOV 28, 2017 Custom stickers, effects, insights, and more: Meet Facebook’s Creator app, devised to help influencers like you produce content. Available on iOS now (and coming soon to Android), this is the platform’s ‘one-stop-shop’ for making original video, going live with exclusive visuals, and keeping an eye on audience responses. All you need is a […]

3 TIPS to SLAY the Social Media Game with Rachel McCord #ipsyOpenStudios

3 TIPS to SLAY the Social Media Game with Rachel McCord

NOV 17, 2017 Queen! I get you 💯! You’ve got a voice, you are talented AF, and you’re a trendsetter…now you just need EVERYONE to know about it!  YASSSSS!!! I’m excited for you! But, WHAT now?  No worries, I’ve got you! I’m gonna help you get YOUR voice out there, with tips to help you […]

Will Amazon create a platform for creators? #ipsyOPenStudios

Will Amazon create a platform for creators?

NOV 23, 2017 Rumor has it that Amazon is developing a new ad-supported streaming service to accompany its current subscription video service, Amazon Prime Video. ‘The company is talking with TV networks, movie studios, and other media companies about providing programming to the service,’ says VideoInk. Even more exciting, one executive anonymously revealed that Amazon […]

How to start a kick-butt newsletter for your audience #ipsyOpenStudios

How to start a kick-butt newsletter for your audience

NOV 22, 2017 Creating a digital newsletter couldn’t be easier – and better for business. It has low costs (some services are even free), and can be sent from anywhere in the world. You can monetize your newsletter with ease through advertising, sponsorships, product sales, subscription fees, and even earn commission for referred sales. Here are […]

Are these the coolest and best beauty products in the world? #ipsyOpenStudios

Are these the coolest and best beauty products in the world?

NOV 21, 2017 Could there be a cooler line-up than the products that made the final cut in Refinery29’s Beauty Innovator Awards? These are the brands starting a revolution in the industry. Here’s what Refinery29 and the beauty bloggers have to say about 2017’s must-have buys. Stila – Eyeshadow You Don’t Need An Art Degree […]


NOV 24, 2017 Hi, Queens! We are back at it AGAIN, but this time, with your TOP 5 TIPS to start YOUR OWN BLOG! Yayyy! Praise emoji! Let’s jump right in!  1) Choose your content and messaging. This is SUCH a fun step because it’s when you get to brainstorm and create your DREAM. When I […]

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Trending Now: Holiday content everyone’s talking about

NOV 15, 2017 Want to be in the know when it comes to creating content over the holidays? Here are the trending topics everyone’s talking about to get you inspired just in time for Thanksgiving. Double Up Your Lashes Bustle has proclaimed the viral ‘double lash’ as its ‘new winner for Thanksgiving dinner makeup’. But […]

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How our fave beauty creators do Thanksgiving holiday makeup

NOV 14, 2017 With Thanksgiving just around the corner, we thought we’d show our gratitude with a roundup of our favorite holiday-inspired posts… 1. Nikkie Tutorials Since posting this video in 2016 in which she plays with the Huda Beauty Rose Gold palette for her ‘glowing’ makeup look, Nikkie Tutorials has racked up an impressive […]

Check Your Heartbeat: The new network to know

NOV 9, 2017: Want to get rewards for posting on Instagram, Snapchat, and Facebook about the brands you love? Well, it might be time to join Heartbeat and what it claims to be ‘the largest network of women on Earth’. Its mission is to connect real women who have ‘the best voices’ with brand partners […]

The Line Up: Top 4 influencer-owned makeup lines to know now #ipsyOpenStudios

The Line Up: Top 4 influencer-owned makeup lines to know now

NOV 8, 2017: In this list, we celebrate the stories behind some of the best influencer-owned makeup collections – after all, who better to inspire us to mix beauty vlogging with business? Laura Lee Since starting out with a contouring video on YouTube in 2013, Laura Lee’s fanbase has grown to over 4m subscribers, plus 1.9m followers […]

Say hello to Hush and how to work with them #ipsyOpenStudios

Say hello to Hush and how to work with them

NOV 7, 2017: ‘Beauty for Everyone’ is the mission statement of the LA-based beauty company everyone’s talking about: Hush. The brand provides a new way to shop your favorite products and find new ones to fit your budget. They say: ‘If Snapchat and HSN had a love child’, Hush would be it. Here are our […]

Wake and to feeling fab everyday with Rachel McCord #ipsyOpenStudios

Wake and SLAY…tips to feeling fab everyday with Rachel McCord

NOV 3, 2017 This is the time of the year when we all look at our lives and think: “What have I accomplished this year?” It’s easy to feel stressed and even in a bit of a funk! But don’t worry…I got you!! Here are my 5 tips to feeling fab everyday! 1.  You need to remember […]

How much control does Facebook really have? #ipsyOpenStudios

How much control does Facebook really have?

NOV 3, 2017: For better or worse, Facebook has been all over the news as of late. Headlines have included: ‘America doesn’t trust Facebook’ (The Verge), ‘Facebook thinks so little of us’ (Quartz), and the more positive, ‘You can now order food right from the Facebook app’ (CNBC). All in all, these stories reveal how […]

Who is TopBuzz and why do they want to work with you? #ipsyOpenStudios

Who is TopBuzz and why do they want to work with you?

NOV 2, 2017: There’s a new content aggregator on the scene: TopBuzz is billed as ‘a community built by you, for you’, so it’s no surprise that they’re on the hunt for influencers around the world to work with them on their trending news feed with a personalized touch. Interested? Here’s everything you need to […]

Are you buying fake beauty products from your favorite retailer? #ipsyOpenStudios

Are you buying fake beauty products from your favorite retailer?

OCT 31, 2017 Amazon, Target and other reliable retailers are facing a common problem: counterfeit beauty products are finding their way into stores and onto shelves. Allure recently followed police officers part of the New Jersey State Police Interstate Theft North unit investigating the issue alongside a company called Allegiance Protection Group, who work closely […]

20 questions with ipsy Open Studios member Aja Dang #ipsyOpenStudios

20 questions with ipsy Open Studios member Aja Dang

OCT 30, 2017 TV host-turned-lifestyle blogger Aja Dang has been making videos for seven years, and now counts over 215k subscribers on YouTube. Her honest, charming personality, which has won her fans the world over, is also what caught the eye of Maxim Magazine in 2010, where she started a sports show for their online […]


What brands and bloggers can learn from Fenty Beauty

OCT 25, 2017 Does marketing to everyone pay off? When your product encompasses an all-inclusive range of 40 shades of foundation and a variety of concealers and highlighters that work for all skin tones, there’s something about appealing to the masses that seems to really works. At least, that’s what Fenty Beauty has proved to […]


Everything you need to know about Social Bluebook

OCT 24, 2017 Who doesn’t want to know the value of their social accounts or what to charge when working with brands? Enter Social Bluebook: ‘a suite of tools that empower, educate, and protect content creators when working with brands and advertisers.’ Here’s our guide… How do I get started? Join Social Bluebook as a […]


You need to know what data teaches brands about you

OCT 19, 2017 What is big data? In simple terms, this is defined by large sets of data that can be analyzed to reveal patterns in human behavior and interactions. You might already use analytics data to better understand your audiences on social media. But the big brands are using this information for much more […]


The latest Final Cut Pro plug-ins you need now

OCT 18, 2017 Are you up-to-date with the latest Final Cut Pro plugins? Here are our favorites, including this year’s top launches, to give your videos professional power… Audio DeNoise For those of you that don’t currently own a directional mic, this relatively cheap plugin helps you automatically remove or reduce noise with a simple […]

IG update

What you need to know about the new Instagram updates

OCT 17, 2017 Your latest Instagram news round-up – from the new way to increase engagement through Stories, to why it’s time to give your Instagram bio an upgrade. Shopping on Instagram First introduced in late 2016 for a limited number of brands, this feature allowed accounts to include links to retailers’ websites on their posts. […]

Faking It: The dark side of influencer marketing #ipsyOpenStudios

Faking It: The dark side of influencer marketing

OCT 12, 2017: We’ve all been talking about fake news, but what about fake influencers? ‘Influencers have a fraud problem,’ writes Digiday. ‘Some social-media stars, typically those with 100,000 or fewer followers, are known to use bots to artificially inflate their engagement.’ Speaking candidly to an influencer in exchange for their anonymity, they reveal a […]

How to keep going when faced with bad news #ipsyOpenStudios

How to keep going when faced with bad news

OCT 11, 2017: At the close of 2016, the general consensus from the media was that we had just experienced the worst year ever (or at least, this century). There seemed to be a lot of evidence, all of which affected our collective consciousness to varying degrees – from divisive election results to war and terrorism, […]

Halloween Hits: Trending beauty looks by your fave bloggers #ipsyOpenStudios

Halloween Hits: Trending beauty looks by your fave bloggers

OCT 10, 2017: With Halloween just around the corner, something wicked this way comes… ‘Pinterest and the fashion search platform Lyst has combined analytical forces,’ says, to predict this year’s most popular looks. Here’s our top five, plus how to get them… Pennywise, the clown from It No surprise here – the new adaptation of […]

Woman Hands Using Mobile Phone Capture Photo with Cosmetics Background

How your favorite brands are using Instagram Stories

OCT 5, 2017 Instagram Stories turned one recently, and has experienced an unprecedented growth and success rate in that short period of time. According to Ad Week, 250 million accounts now use the feature – from the start this has included big beauty brands, like Benefit, L’Oréal and Maybelline, who jumped on the chance to take […]

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Influencers reveal the price of their beauty routine and it’s a lot

OCT 4, 2017 Actress, Shay Mitchell hit the headlines this week after posting a video revealing that her everyday makeup routine includes nearly $600 worth of products, and now over 3.6m people have followed her step-by-step, non-professional tutorial. So what’s in her bag? Shay’s faves include CoverFX Contour Kit, Nars Radiant Creamy Concealer and Graftobian […]

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Here Is How To Get The Most Out of Your Contracts As A Beauty Creator

OCT 3, 2017 As influencer marketing becomes a bigger business, the types of contracts you’re going to see on the table are equally becoming more business-like. Think tighter expectations and contractual obligations that ‘guarantee social stars’ rights and advertisers’ needs’, writes Digiday. Agencies, in particular, are looking to refine and address gray areas like post […]


Takumi & Me: How To Use The Branded Instagram App

SEPT 28, 2017 A report by influencer marketing app Takumi last year found that ‘influencers with a minimum 1,000 followers can earn about £40 a post for a brand. Someone with more than 5,000 followers could charge roughly £75, while an influencer with upwards of 20,000 could charge £300 or more.’ Sounds good… But what […]


Failure is not a fail: what we learn from rejection

SEPT 27, 2017: To quote Aaliyah: If at first, you don’t succeed, dust yourself off, and try again. And judging by the below examples, that’s not a bad mantra to live by… Pat McGrath, makeup artist There’s no need for an introduction. Pat McGrath is considered a genius within the beauty and fashion community. But […]

Shocked woman holding and looking sadly at mobile phone, she is disappointed and puzzled with received message

How much beauty content is really fake news?

SEPT 26, 2017: In our so-called ‘post-truth’ society, it can be difficult to differentiate between what is real and what is fake. The World Wide Web was a part of its creator Tim Berners-Lee’s vision of ‘universal connectedness, [a place where] an individual could suddenly situate themselves within a global network, crossing geographical, temporal and cultural […]

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Are these award-winning brands the future of beauty?

SEPT 21, 2017 Ahead of this month’s first-ever Beauty & Money conference, a selection of beauty-related businesses has spotlighted by a panel of industry leaders for their commitment to innovation. What’s interesting is that the smaller names have become the biggest players. ‘Today’s beauty consumers are looking for what’s next, and that gives these companies […]

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Trending Now: Opposites are attractive in beauty

SEPT 20, 2017 Beauty influencers and makeup artists alike are turning things around – literally. It is the best time to try the opposite of what you’re used to, switch up the focus, and experiment with the upside down. These are the top three looks to love right now. In the Negative Space Cat Eye Getting […]

Female model ready to get makeup in face

How to make it as an MUA at Fashion Week

SEPT 19, 2017 It’s Fashion Month – all the biggest names in the industry will be taking their skills on tour, from New York to London, Milan and Paris. But what does it take to do beauty backstage? Here’s what you need to make it as a Fashion Month MUA… Be a fast learner Often you will […]

Girl sitting on the floor with a laptop raising his arms with a look of success

How to launch a successful YouTube giveaway

SEPT 14, 2017 There’s no denying it: Everyone loves getting a little something for free. So why not give back to your fanbase by running a video contest on your YouTube channel? It’s not only a great way to catch your audience’s attention, it can also help you increase engagement and gain a more interactive […]

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You Could co-host A new YouTube series with Nikkie Tutorials

SEPT 12, 2017 Nikkie de Jager of Nikkie Tutorials and L’Oréal’s Maybelline have joined forces to create a new online series called I Make Up Like This, due to launch in October. Building on the success of Nikkie’s The Power of Makeup! Videos (580m views and counting!), this 10-part series will explore a range of […]

Hurricane season with symbol sign against a stormy background and copy space. Dirty and angled sign adds to the drama.

How influencers can help the victims of Hurricane Harvey and Irma

SEPT 14, 2017 Following what CNN is calling ‘the most powerful hurricane to hit the United States in a decade’, the residents of Texas and Louisiana are now repairing and recovering from the destruction caused by the storm. We all want to help in any way that we can – contributing to the relief efforts is […]

Girl in a chair in a homely atmosphere with an open laptop with a empty blank screen monitor and a cup of coffee or tea on the background bokeh light, freelancer hipster working at home  in a homely atmosphere using digital computer with blank template copy space screen for your information or content,  blur

Digital Declutter: How to organize your files and devices

SEPT 7, 2017 Being organized doesn’t mean being boring. Here are our tips to digitally declutter your life… Buy a back-up drive You got to love a LaCie external hard drive. It works for all. Plus its rubber casing is perfect if you’re… an experimental person. On Apple devices, Time Machine allows you to back […]

augmented reality

How Augmented Reality is changing the beauty industry

SEPT 6, 2017 We do everything on our phones. So, why not also use yours to test beauty products before you buy them? Some of the biggest brands, from L’Oréal to OPI, are doing exactly that, offering their customers interactive virtual experiences. Here are 3 reasons why you need to know about AR now if […]

Amazon influencers

The Age of Amazon: Will you join the new influencer program?

SEPT 5, 2017 Google and Facebook might want to keep an eye on a certain renowned web competitor: Amazon has just brought its Influencer Program out of beta, and is encouraging YouTubers to put themselves forward for consideration. First spotted by TechCrunch, Amazon has now confirmed the story: ‘We recently enabled a self-service tool for […]

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From online to on screen, the YouTube stars making it on TV

AUG 31, 2017: Get set for a September full of flat-screen fun! These are the beauty television shows to look out for next month – and beyond. American Beauty Star Lifetime is the network behind this September’s must-see reality TV series, American Beauty Star, in which 12 contestants, from YouTube influencers and beauty lovers to expert […]

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Tech Hacks: How To Save money with this vlogging starter pack

AUG 30, 2017: From filming and editing on your phone to making your own lighting equipment, here’s how to get started making videos without spending all your cash, with a little help from Shameless Maya’s ever-useful Tech Talk series… 1. Get the right kit If you’re going to film on a mobile device, whether it’s […]

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How facebook’s latest update could change influencer marketing

AUG 29, 2017: You can now tag brands you are working with in a Facebook post. If they authorize your tag and thereby boost your post, they’ll be able to collect stats around reach, engagement, total spend, and CPM, to better understand the effectiveness of that content. Sounds like a move that makes influencer marketing […]

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Octoly, Influenster, Takumi: How to find brands, get free product, and make money

AUG 24, 2017: With so many influencer-marketing services to choose from, brands are spoiled for choice! But which platform is right for you? Here’s the lowdown on three of our faves… OCTOLY How does it work? Sign up online and choose your area of expertise. Octoly’s marketplace is based on free reviews that aren’t paid […]

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The Rise of the Micro-influencer: Why less is more in marketing

AUG 23, 2017: Influencer marketing is big business. But a shift is becoming more and more apparent. As a continued trend in advertising puts the spotlight on slightly under-the-radar creators, everyone is asking: Why are beauty brands so obsessed with micro-influencers right now? According to Forbes, a single sponsored post on a social-media account with […]

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Why you need to know about the rise of ‘Clean’ beauty

AUG 22, 2017: As demand for more nontoxic beauty products increases, what does ‘Clean’ really mean? In July, Business of Fashion’s beauty columnist asked the questions at the forefront of this growing movement in the beauty industry: ‘What’s in our products? How are they made? Who do we trust? What can we believe? What’s marketing, […]

Big Data: Why you need social-media metrics to pitch to brands

AUG 17, 2017: Numbers matter more than ever. In basic terms, this might be the number of followers you have or the number of likes and comments on a post. That data helps you (and potential collaborators) gauge the impact of your social-media activity and how that might translate into revenue – the process of monitoring this is […]

You’ve Got Male: The most inspiring boys in beauty #ipsyOS

You’ve Got Male: The most inspiring boys in beauty

AUG 16, 2017: ‘Beauty boys are at the tipping point of popular culture,’ says Marie Claire. ‘And they’re being led there by big beauty brands.’ So who are the male vloggers to follow? We spotlight the four of our favorites, from where they started to how they hit the headlines this year… Gabriel Zamora @gabrielzamora […]

4 Lip art trends that slay Instagram all day #ipsyOS

4 Lip art trends that slay Instagram all day

AUG 15, 2017:  It’s all about pucker power this year, as beauty influencers from vlogger, A Hearts Desires to high-fashion makeup artist Val Garland have been taking lip art to a whole new level! Here’s the lowdown on the latest trends to try… Marble Teen Vogue reported on this stunning stone-effect art back in April, […]

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NYX FACE Awards Finals: Congrats to ipsyOS member NsomniaksDream!

AUG. 10, 2017: This week, we’re featuring the ipsyOS members in this year’s top six to talk starting out, finding inspiration, and what it takes to be a finalist in the FACE Awards. Here’s what happened when we met Megan aka NsomniaksDream. In the last six years, NsomniaksDream has grown a following of over 66k […]

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NYX FACE Awards Finals: Congrats to ipsyOS member Colour Creep!

AUG. 9, 2017: This week, we’re featuring the ipsyOS members in this year’s top six to talk starting out, finding inspiration and what it takes to be a finalist in the FACE Awards. Here’s what happened when we met Kimberley aka Colour Creep… Since uploading her first videos to YouTube in 2015, professional MUA Colour […]

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NYX FACE Awards Finals: Congrats to ipsyOS member Victoria Lyn Beauty!  

AUG. 8, 2017: This week, we’re featuring the ipsyOS members in this year’s top six to talk starting out, finding inspiration and what it takes to be a finalist in the FACE Awards. Here’s what happened when we met Victoria Lyn Beauty… With over 81k followers on YouTube, Victoria Lyn Beauty is making a name […]

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Co-Founder of Soko Glam Talks Korean Beauty

AUG. 7, 2017: While contouring and brow transformations reign supreme on social media, if you really want your video to stand out, you should consider diving into the world of skin care content! As an esthetician and co-founder of the leading Korean Beauty site Soko Glam, and Korean beauty content site The Klog, I’ve seen […]

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Success stories: Daily habits of top influencers

AUG 3, 2017: We’ve all been there – Some days you just want to hit snooze on the alarm clock and stay in bed. It can seem all too tempting when you’re the boss of your own schedule, but if you want to follow in the footsteps of some of the most successful people in […]

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What can brands – and bloggers – learn from models on social media?

AUG 2, 2017: We’re in the age of a digital publishing revolution and it’s being led by an unlikely source. Business of Fashion explains: ‘Social media has turned fashion models into powerful digital publishers, some of whom have far larger audiences than brands or traditional magazines.’ It’s obvious to any online follower of fashion’s biggest […]

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The three types of influencer: Which one are you?

AUG 1, 2017: n the midst of what some are calling a consumer ‘trust crisis’, influencers continue to act as ‘trusted sources’ in bridging the gap between audiences and brands. A recent study of 800 women who shop online for beauty products found that ‘37% will try a new product after seeing it on a […]

Out of this world: Beauty inspo from couture fashion week 2017 #ipsyOS

Out of this world: Beauty inspo from couture fashion week 2017

JULY 27, 2017: In need of some out-there inspiration? Lucky for you, we’ve rounded up the most experimental beauty looks from the haute couture shows made for maximum impact…   Image Credit: @whatsupwilmington   Flower Girl Floral decorations have been a big deal this year (remember succulent nail art?), and with festival season in full […]

The Secret to Creativity: Tips on How to Come Up with New Ideas #ipsyOS

The Secret to Creativity: Tips on How to Come Up with New Ideas

JULY 25, 2017: We all know the Google model: Working environments complete with napping areas, recreation hubs, movie rooms, basketball courts, and even an aquarium in their Zurich headquarters! Their inventive approach to office design is what ranks them as one of the best companies to work for in the world – and perhaps what ensures […]

3 Brands Helping Beauty Startups Become a Success #ipsyOS

3 Brands Helping Beauty Startups Become a Success

JULY 25, 2017: More and more brands are giving their money away… Bet that got your attention – but it’s not for just anybody. Fashionista explains: ‘The newest fad among large, profitable, well-known apparel and beauty companies? … They have adopted very like-minded incubator or accelerator-like programs for up-and-coming entrepreneurs.’ But what does that mean and […]

Is Snapchat turning its back on influencers? #ipsyOS

Is Snapchat turning its back on influencers?

JULY 20, 2017: It feels like there hasn’t been a single week this year when Snapchat wasn’t in the news – from positive and negative reviews of its latest feature, Snap Maps, to its AR dancing hot dog taking over every corner of the Internet. Mostly, journalists seem unable to decide whether the platform is still […]

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How I set up my at-home studio

JULY 19, 2017: Who better than some of our favorite beauty creators to talk us through their tips and tricks for filming and editing their YouTube videos back when they were first getting started? Lights, camera action: here’s our round up… Jennifer Nguyen @injenslife Watch the video: My YouTube Video Secrets Camera: ‘Canon… I got the […]

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Is Using Skin Filters In YouTube Videos good or bad?

JULY 18, 2017: Flawless, natural-looking skin – it’s the epitome of any beauty look, whether or not you’re a professional makeup artist or content creator. But earlier this year, YouTuber Wayne Goss got a lot of reactions when he uploaded the video, ‘Warning. You’re Being Lied To…’, which revealed the secrets of ‘living Photoshop’, an […]


Do you have what it takes to win $50,000?

Are you plucking awesome? Got arches that deserve their own parade? Would you win Mayor of Brow Town by a landslide? Well, Benefit Cosmetics has the perfect competition for you! Introducing Best in Brows: The Search for Benefit’s Next Brow Style! Benefit is browsing far and wide for the next big brow trend. Master a […]

Trending Now in Beauty: #TBT Noughties Style

Trending Now in Beauty: #TBT Noughties Style

JULY 13, 2017: Ah, the noughties… The decade that gave us Britney and Justin, variations on The Rachel haircut, and The OC. While some may say there was a lot wrong with our early millennium icons, there’s also a lot to love – now we’re seeing a range of noughties styling tricks having a serious comeback. […]