JULY 5, 2017:
2017 is the ‘Year of the Beauty App’, according to WWD. And with such a variety of options out there, it’s hardly surprising. Many have already started reshaping the beauty industry and the way consumers shop – introducing virtual and augmented reality experiences, from which you can buy products with a simple tap of your screen. Here are the ones you need to know…
Revolutionizing the way you buy makeup, this handy shopping app helps you find the perfect foundation for your skin tone. Simply tap your camera phone a few times over a white sheet of paper, and then do the same on several points of your face, including your forehead and jawline. This image will then be analyzed to provide you with your tailored shade of BareMinerals Fresh Faced Foundation.
Promising a similar customized foundation-finding experience – this app is so good, the editors at Byrdie said that the color match was ‘exact’, and Mashable even called it ‘App of the Day’. In less than 2 minutes, the voice-guided app scans and measures your skin tone at 5 locations on your wrists and face to calculate your perfect match.
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This self-editing app behind some meme-worthy celebrity picture transformations has just launched a virtual lipstick service called Counter on its Makeup Plus app. All you need to do is select the color you want, point the camera at yourself and choose your perfect shade. It’s teamed up with some big-name brands like YSL and Bobbi Brown, so you can shop straight from within the app.
The brand has just announced its augmented reality app created by FaceCake, giving users the chance to experience its silk lash collection at home. You can browse all the options and virtually Try-On lashes live on your own image, and then simply tap to shop. Plus, you can even apply a soft-focus filter before sharing your makeover pictures directly to your social media accounts.
Have you tried any of these makeup apps? Share your experience in the comments!
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