A diverse group of women using makeup

Around the World in Beauty Trends


MAY 1, 2018:

French

“French girl” skincare (and makeup/fashion) have been around for a while, and for good reason. French drugstores (or pharmacies, as they refer to them) are some of the best in the world when it comes to top-notch, high-quality skin care. “Less is more” is definitely the mantra when it comes to beauty-a-la-Parisiennes to achieve that newly out of bed, but also incredibly chic look. Great emphasis is placed on the face and base products to help achieve that flawless, natural looking canvas from head-to-toe. Bioderma (also known as the original micellar water), Caudalie’s toning mist (the Beauty Elixir), Embryolisse’s primer-meets-moisturizer, La Roche-Posay Effaclar Duo (the mother of all pimple rescue creams), and Nuxe’s luxurious, non-sticky dry body oil are no longer just available in France, and have items that now have cult followings across the pond as well. When they aren’t nailing the “incredibly fashionable without trying” over croissants, French girls are perfecting that natural looking glow with the help of some of these products.

 

Korean

In quite stark contrast, Korean skincare is all about steps – 12 of them to be precise. If you’re unfamiliar, our roundup of some of the best Asian beauty trends and products is a good place to start your research. In short, Korean beauty trends are all about layering products. But the end goal is the same: to achieve a natural-looking, glowy canvas. Snail mucus, sheet masks, and lip stains that give that rosy, just-bitten-look continue to be trends.

 

Scandinavian

Much like in their fashion and design, Scandinavians also largely favor the more minimalist approach to beauty. It’s all about making luxury a part of everyday life: from fragrance (like Stockholm-based Byredo’s Blanche) to tried and true Danish skincare staple, Ole Henrikssen’s brightening Truth Serum.

 

Australian

Not to be entirely cliche, but Australians are often associated with bears, beach, and BBQ. As a result, the Down Under residents know a thing or two about and have perfected that salty beach hair and glowy tanned skin look. Ozzie classics for both on and off the beach include Lucas Papaw Ointment (super multipurpose: try it as a subtle highlight on top of cream makeup), the nourishing Noni face oil by Kora Organics (owned by Australian babe, Miranda Kerr), and Becca Shimmering Skin Perfector (dab on your shoulders, collar bones, and legs for a healthy-looking summer night out glow.)

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